We are excited to announce that once a month 24 Seven will be bringing you a new Ultimate Job Toolkit for trending job titles that are dominating the industry. This month’s Toolkit is all about Digital Marketers as they are ruling the job front in 2017.
Digital Marketer job description:
Digital marketing refers to marketing products/services using the digital landscape and technologies (ie: website, mobile app etc). Digital Marketers typically work closely with key stakeholders on eCommerce, branding, creative, and social teams to execute breakthrough campaigns.
Skills Digital Marketers need:
The skills a Digital Marketer need can vary from digital advertising, SEO/SEM, to email marketing, content creation, and website development. Digital Marketers also understand how to create a compelling voice across social platforms to build authentic, relevant, interactive client/customer relationships. Because of this, almost every digital marketing job will require one to have strong writing and oral communication skills.
Our Account Manager Mabel Liang suggests, “In terms of hard skills… anything digital. Social media, SEO/SEM, PPC, data analysis, e-mail marketing, content marketing, mobile marketing, visual marketing, and knowledge of tools and platforms. Most importantly, passion for the brands you market for and a positive attitude.”
How to get digital marketing experience:
Of course the easiest way to get experience in digital marketing is to start with relevant internships and eventually gain enough experience to land a fulltime job. However, if you are trying to break into an the industry Mabel suggests, “doing some professional development, such as taking a class, starting a project outside of work, attending industry events, and conduct informative interviews with experts in the industry.”
What hiring managers look for:
Hiring managers are seeking candidates with strong knowledge of current digital marketing landscape, as well as future trends, with the ability to interpret and apply new trends to current programs in place. They are also on the lookout for research and analytical capabilities, superior problem-solving skills, and creative thinkers. The digital world is unpredictable and at the drop of a hat, something can go awry which is why judgment on how to identify potential issues is imperative. In addition to, most employers like to see that you’re active on social media, (i.e. what your social presence is, the quality of your content, etc.).
Mabel adds, “Many of my clients say passion for the brand(s) and a great attitude goes a long way.” Each company is different so you want to “conduct in-depth research on the brand, especially their recent marketing, their audience…etc. and understand what the role entails.” This will help you better understand the type of Digital Marketer they’re looking for.
Last but not least, aspiring Digital Marketers should stay up to date on new social media tools, best practices, and how other organizations and companies are using them. This will give you a leg up on your competition.
Key components to success:
As Mabel mentioned, passion will get you far in the digital marketing world. She also recommends doing what you love because nothing can replace the feeling of true satisfaction you get from doing work you’re passionate about.
Additional resources to sharpen your skills:
- Marketing courses at Udemy
- Beginner classes at Skillshare
- The Gary Vee Audio Experience
- The Smart Passive Income Podcast
- The Time Ferris Show
Looking for a job in digital marketing? Search our relevant job postings and apply today!
Written by: Brittany Johnston