Our second Ultimate Job Toolkit is here! This month we’re exploring the intricacies of a role in Content Management. Take a look:
Content Manager job description:
Content Manager positions are highly integrated roles, meaning they affect every aspect of the business. As a Content Manager, you oversee and/or create compelling content over various platforms in-house or externally for multiple clients.
Skills Content Managers need:
Some key abilities Content Managers must possess include being able to create content for web, tablet, and mobile sites. Experience with responsive websites, digital, and e-commerce is a plus – the more variety of experience in managing content, the better.
According to our Senior Account Manager, Bri McGee, “Content Managers must have online marketing and writing experience mixed with the basic understanding of analytics”. Some Content Managers may be in direct contact with clients so they would need to be able to cultivate and manage those relationships as well.
Bri also adds, “… strong editing, blogging experience, and content strategy are necessary skills to have. Some SEO and SEM knowledge, organic and paid search is a plus as well”.
How to get Content Manager experience:
If you don’t have traditional experience in content management, Bri mentions, “A lot of content managers acquire their own clients/freelance experience to build their resume before going in-house, which is actually a suggestion I make”. For example, Bri says, “If you want to work as a content manager in the hospitality space, target your local restaurants or hotels to see if you can do pro bono work for them”. You can apply her advice to any industry.
What hiring managers look for:
Hiring managers are looking for candidates who are team players and can easily collaborate with coworkers across departments. Content Managers will often have to work with creative teams on social media strategy and content creation.
Bri says candidates must have experience in the “management of online platforms, social media (such as Facebook, Twitter, Instagram, SnapChat), blog sites (WordPress), and analytics. Metrics might be based on Google analytics, Facebook, Instagram, and Twitter analytics”. Business Development Manager, Britni Hicks adds “One should also be familiar with platforms used to manage social media sites such as Hootsuite and SproutSocial. Being Google Adwords certified doesn’t hurt either”.
Whether or not you have stand out experience as a Content Manager, Britni says you should have “a portfolio of your work/writing samples” in the form of a website, blog, or powerpoint presentation.
Key components to success:
As a Content Manager candidates should aim for solid results from their efforts. When you’re able to show substantial growth across all platforms, that’s when you’ll go fro amateur to pro. Britni gets specific and says “You should yield growth of unique monthly visitors, pageviews, success stories such as social shares, views, engagement, etc.”
Additional resources to sharpen your skills:
Looking for a job as a Content Manager? Browse our openings today.
Written by: Brittany Johnston