SEO Specialist (Long Term Freelance)

January 9, 2017
Wayne, NJ, US
Freelance
E-Business

Overview:


SEO Specialist –Longterm FL


Iconic children’s retailer, located in Wayne, New Jersey, is seeking a dynamic, self-motivated individual with experience and in Search Engine Optimization (SEO) and product data management to heighten the customer experience, promote product and services and help grow online business performance.


Responsibilities:



  • Perform keyword research to inform SEO decisions

  • Evaluate website and document SEO and Usability opportunities

  • Stay up to date on the latest Search Engine Algorithm updates, Search Engine Industry trends, and news

  • Assist Content Manager on content strategy

  • Assist with SEO tracking and reporting.

  • Implement &manage campaign, daily budgets and optimizing strategies to maximize impact and ROI

  • Adapt daily efforts due to a dynamic market, adjusting near real time based on user and market driven behavior

  • Deliver KPIs on weekly/monthly basis using industry standardized reporting tools ( AdWords, DoubleClick, Analytics, Compete, etc.) including traffic growth, time on site, conversion data, cost per acquisition etc.

  • Conduct regular analysis and provide recommendations on increased performance in the areas of search

  • Bring additional insights, toolsets perspectives on measurements assumed with role

 


Key Skills and Experience:



  • Bachelor’s Degree and above in the field of Mathematics, Finance, Marketing, Computer Science, or related fields

  •  2 years experience with Web Analytics

  • Proficient in SEO tactics and approach in both On-site and Off-site Optimization (Agency or Client Side)

  • Functional knowledge in SEM (both Natural and Paid Search)

  • Strong working knowledge of consumer behavior and the purchase cycle as it relates to online research and shopping

  •  Expert in the Search Engine algorithm landscape and how that specifically applies to domain authority and page ranking

  •  Proficient knowledge in data crunching tools such as Excel. experience managing online marketing and outreach campaigns, project management as well as strong analytical skills

 


Ref#: 253539