Social Media Coordinator

January 11, 2017
Costa Mesa, CA, US
Freelance
Public Relations

Overview:

Leading Hotel Management Company based in Orange County is looking for a  Social Media Coordinator to assist their team!

 

Essential Duties/Responsibilities:

  • Participation in online conversations, personifying each hotel in a positive, helpful light by listening to users, being sensitive to hot button topics and issues, and providing a solution whenever possible
  • Manage customer interactions on social media platforms with strict response timing, escalate issues where appropriate
  • Help execute the social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
  • Moderate all user-generated content in line with the policy for each community
  • Execute custom content marketing strategies, including content curation of relevant articles, images, videos, infographics and other highly compelling items. Some copywriting, including creation of conversion-optimized titles and intros along with social SEO copy.
  • Implement platform-specific best practices across various platforms and social communities including, but not limited to, Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn, and Instagram
  • Track, analyze, and report on the campaigns
  • Foster interactivity, engagement, community growth, expertise, trust, and loyalty. Seek out opportunities for conversation
  • Perform outreach activities, including developing and maintaining relationships with key bloggers and other influencers. Leverage those relationships and opportunities where appropriate
  • Utilize third-party social media management tools

 

Job Requirements:

  • 1-2 years' work experience in social media, communications or content marketing
  • Demonstrable experience working in social media and knowledge of social analytics tools
  • Technical knowledge and understanding of social media platforms, metrics and tracking

 

Ideal Candidate Will Have:

  • BS degree in Journalism, PR, Communications, IT or related field
  • A self-starter, multitasker and ability to take ownership
  • Excellent written and verbal communication skills
  • Ability to work in a team environment
  • Project management and organization skills
  • Learns quickly and able to change in fast paced environment
  • Ability to handle the pressure of meeting tight deadlines