Director, Paid Social

As a freelance Director, Paid Social you will lead a personal care client across multiple lines of business.
You will oversee full-funnel paid social activity across Meta, TikTok, and Pinterest, with a heavier focus on mid- and upper-funnel campaigns, plus select commerce and search initiatives.

Duration: January – June 2026
Rate: $55-60/hr
Location: Hybrid (NYC)

Key Responsibilities

• Lead paid social strategy, planning, and buying oversight across a multi-brand portfolio
• Ensure accurate, effective execution of campaigns and optimizations against brand and business goals
• Use your hands-on-keyboard background to QA campaigns, jump in-platform when needed, and help troubleshoot
• Oversee full-funnel programs on Meta, TikTok, and Pinterest, including emerging areas such as TikTok Shop GMV and TikTok/Pinterest search campaigns
• Own core deliverables: weekly (for select lines of business), monthly, and end-of-campaign wrap reports
• Lead the development of social plans, tactical recommendations, and client-facing decks (Excel and PowerPoint)
• Partner closely with internal brand, digital, analytics, and core account teams to ensure cross-channel alignment
• Maintain strong relationships with platform partners, staying ahead of new betas, formats, and measurement tools
• Develop POVs and education materials on topics such as AI, election impacts, shoppable/social commerce, and social search
• Provide day-to-day leadership, coaching, and development for the social team

Hands-On & Client-Facing Expectations

• Recent, direct in-platform experience on major social buying platforms is required
• Comfort stepping into platforms (Meta, TikTok, Pinterest) for QA, diagnostics, and optimization guidance
• Act as a primary client contact for status, reporting, and tactical discussions, including live and virtual presentations
• Navigate multiple brand stakeholders and a fast-changing planning environment with shifting budgets and ad hoc requests

Your Experience

• A senior paid social expert with 7+ years in social planning and buying, including recent hands-on-keyboard work
• A strategic leader who can connect brand, performance, and commerce objectives
• A data-driven problem solver who can translate performance into clear, actionable storytelling for clients
• A strong manager and collaborator, comfortable working across internal teams and multiple client stakeholders
• An excellent communicator with advanced Excel and PowerPoint skills
• A supporter of diversity, equity, and inclusion

Preferred Skills & Experience

• 7+ years in paid social strategy, planning, and buying
• Direct buying experience on major social platforms and familiarity with third-party tools
• Experience leading client relationships and presenting to senior stakeholders
• Background managing and developing a social media team
• Strong grounding in media fundamentals, analytics, and evolving social measurement capabilities