Position Title: Retail Regional Manager – West
Department: Retail Operations
Reports to: Retail Director
Employment Type: Full-Time, Exempt
Job Summary
As a key member of the retail leadership team, the Regional Manager is responsible for elevating the in-store experience across a multi-boutique region, developing exceptional Store Managers, and driving growth through impeccable service and sharp commercial execution. This role stewards a refined luxury environment, ensuring every boutique reflects the highest standards of brand integrity, service, and presentation.
The ideal candidate is deeply passionate about luxury goods and fashion, thrives in a client-centered environment, and is energized by time spent in stores with teams and clients. You will oversee all aspects of retail operations across your region, shaping strategy to maximize sales and profitability, while building diverse, high-performing teams who truly know their markets and clientele. This role requires frequent travel across the region.
Essential Duties & Responsibilities
- Lead strategic retail initiatives across the region, including new boutique openings, remodels, closures, systems rollouts, and organizational changes.
- Stay closely attuned to market and client trends within the luxury and retail landscape; monitor competitor activity and proactively adjust strategies to protect and grow the business.
- Ensure flawless and consistent execution of brand standards, luxury service rituals, and visual merchandising guidelines at every location.
- Oversee daily retail operations, planning and implementing all activities that drive sales, client engagement, and operational excellence.
- Deliver against company targets in net sales, budget, cost management, stock, and personnel.
- Proactively identify underperforming locations and design targeted action plans to elevate performance, client experience, and efficiency.
- Own all aspects of in-store performance, including business planning, product presentation, visual merchandising, stock control, service, POS operations, promotions/marketing, and team motivation.
- Build and develop the skills base of store and boutique teams, ensuring strong understanding of POS systems, reporting, and key retail processes.
- Set clear, measurable goals and KPIs for stores and leaders, and ensure they are tracked, communicated, and achieved.
- Oversee store schedules to align staffing with business priorities and traffic patterns.
- Review weekly store reports; for concessions, ensure careful monitoring of reconciliation reports and performance trends.
- Champion clienteling and CRM at store level, driving client data capture, clienteling conversion, and long-term customer retention.
- Ensure all training is documented, time-lined, and rigorously followed up, fostering a strong “train the trainer” culture within the region.
- Conduct annual performance reviews for Store Managers and key leaders, providing clear feedback and development plans.
- Partner with HR and senior retail leadership to interview, hire, and onboard new team members at all levels.
- Ensure adherence to company policies, labor regulations, safety protocols, and loss prevention standards across the region.
- Collaborate with HR on employee relations, performance management, coaching, corrective actions, and retention strategies.
- Oversee new hire paperwork and orientation in partnership with HR teams and internal training resources.
- Drive compliance with all e-learning and digital training programs.
- Compile and share competitor and market insights upon request to inform broader strategy.
- Execute and manage a robust travel plan in collaboration with the Retail Director, ensuring optimal in-store presence and support.
- Perform additional projects and responsibilities as assigned by the Retail Director.
Minimum Requirements
- BA degree in Business or a related field, or an equivalent combination of education and experience.
- 5+ years of luxury retail experience overseeing multiple stores, departments, or units, including P&L ownership, inventory, operations, and customer service.
- 5+ years of management experience leading teams of 6 or more, with proven strength in training, coaching, and communication.
- 3+ years of experience in a client-facing, customer service–oriented role.
- Experience in a multi-unit environment with solid knowledge of retail or hospitality operations and financial reporting.
- Experience collaborating with department store concessions and/or multi-channel retail formats is preferred.
- Demonstrated success managing boutique/store openings, remodels, and/or expansions within a luxury or premium environment.
- Ability to work full-time with a schedule that regularly exceeds 40 hours per week, including early mornings, evenings, weekends, and holidays as business demands.
- Proven experience in coaching, engagement, leadership development, and soft skills training.
- Ability to lead senior store leaders through change, ambiguity, and growth while maintaining clarity and focus.
- Proficiency with retail reporting tools, KPI dashboards, and CRM/clienteling platforms.
Knowledge, Skills & Abilities
- Deep appreciation for luxury products, craftsmanship, and the elevated client experience, with a strong alignment to premium brand values.
- Collaborative, team-oriented mindset with the ability to build trust and alignment across diverse teams.
- Genuine “client first” mentality, with a strong record of delivering exceptional service and cultivating loyal clientele.
- Robust sales and clienteling experience, particularly in the luxury segment, with a track record of consistently achieving sales goals and KPIs.
- Strong business acumen with the ability to interpret data, identify trends, and translate insights into actionable strategies.
- High level of integrity and the ability to lead by example, both on the sales floor and in strategic forums.
- Extensive understanding of retail operations and end-to-end store processes.
- Ability to resolve escalated client or operational issues while knowing when and how to partner cross-functionally.
- Polished executive presence with excellent communication skills, able to influence senior leadership, store teams, and external partners.
- Flexibility to travel extensively throughout the region and adapt to evolving business needs.
Physical Demands & Working Conditions
- Sedentary work, generally involving sitting most of the time and occasionally exerting up to 10 pounds of force to move objects.
- Frequent regional travel is required, with extensive time spent visiting boutiques, concessions, and field locations.
