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        <dc:date>2012-02-06T05:00:00+01:00</dc:date>
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        <title>Introduction to Web PDM</title>
        <link>http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1230</link>
        <description>Your First Step to Becoming a Product Data Management Maven

Get ready to roll up your sleeves and master the basics of Web PDM.  You'll leave with the ability to use the web-based application the very next day.  Plus, you'll gain transferable knowledge to bring to any company, enhancing your versatility and marketability.  Your newly-acquired proficiency will open up new career possibilities, from product development, design, or merchandising. Sign up today and learn how to
-	Create and manage tracking systems for each product in production by vendor, as well as their specs
-	Create a line sheet including all garments for upcoming seasons
-	Navigate through and edit any existing Web PDM package, managing changes to specs and images
-	View and update calendars to ensure your product meets deadlines throughout the entire process. 
 
Meet your instructor:
Lori Massaro has been a professor at The Fashion Institute of Technology since 1997 and has over 20 years of fashion industry experience.  She's worked for major retailers and manufacturers including Polo Ralph Lauren and Winer Industries. A sought-after educator, she authored FIT's curriculum and workbook for Computer Aided Product Development, incorporating WebPDM, Adobe Illustrator, Micrografx Designer and Photoshop. In addition she has authored other WebPDM and Adobe Illustrator training manuals along with the training courses. She holds a M.P.S. Degree from FIT and a B.A. from New York University. Throughout her career, Lori has been a continuing education partner of 24 Seven's and is excited to provide our fashion candidates with the tools they need to take their career to the next level. 


**Please note: Be sure you check your schedule and can attend the class and/or workshop before confirming registration. 24 Seven workshops and classes are non-refundable and non-transferable. Thank you for your cooperation.</description>
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        <dc:date>2012-02-07T05:00:00+01:00</dc:date>
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        <title>Adobe Illustrator for Rookies - Fashion Flats</title>
        <link>http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1231</link>
        <description>Beginner course tailored to Fashion-CAD Novices
If you want to break into the Apparel and Textile Design business (or are already in it) but need to ramp up our CAD skills and load your portfolio with marketable renderings, this course is designed with the Fashion industry in mind. You'll be ready to work next week!  During the condensed, hands-on, one evening intensive, you'll explore the Illustrator Toolbox and learn each function: 
-	Start with basic shapes and progress to more difficult silhouettes used in apparel design
-	Add more detail and drop color into garments using the color palette tool
-	Sketch basic bodies, create multiple colorways, and learn to map texture prints 
-	Import images and prints to execute full CAD board presentations
-	Leave with a training manual and disc of library flats for reference and practice 

Meet your instructor:
Kevin Sheffield is a senior application analyst with Liz Claiborne Inc's design technology department. He is responsible for managing all global technology related to apparel and textile design that aids in the product development process. Kevin is also an Adjunct Professor at Marist College's Fashion department and teaches computer related courses for fashion and textile design at other institutions as well. Overall Kevin teaches 8+ applications, from the full Adobe suite to Gerber's Web PDM.


**Please note: Be sure you check your schedule and can attend the class and/or workshop before confirming registration. 24 Seven workshops and classes are non-refundable and non-transferable. Thank you for your cooperation.</description>
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        <dc:date>2012-02-08T05:00:00+01:00</dc:date>
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        <title>Photoshop Fundamentals for the Fashion Industry</title>
        <link>http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1232</link>
        <description>A beginner's course that will have you creating graphics like a pro.

If you're pursuing a design career in the fashion business, you won't get far with limited knowledge of Adobe Photoshop, the industry standard for manipulating digital images. To give you the edge you need, 24 Seven offers a hands-on beginner's course to grasp the critical, basic aspects of the program. Armed with practical skills that you'll be able to apply professionally right away, watch new career doors open! Our course focuses on all the applications of the Toolbar: - Learn to draw, paint, move, copy and paste images - Create layer images, mix colors and save palettes - Generate prints and patterns then import them into a flat - Practice file formatting, changing resolutions, and browsing files - Navigate the options bar and all keyboard shortcuts, mastering the essentials of use - Add vital skills to your resume, required for any design position in apparel and textiles </description>
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        <dc:date>2012-02-09T05:00:00+01:00</dc:date>
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        <title>Not the Right Fit? -- Reinvent Your Interview Skills &amp; Strategies</title>
        <link>http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1228</link>
        <description>Are you getting interviews, but not landing the job?  Do you stumble when answering the same question on interviews?  Do you have the right first impression to help set you apart from the crowd?  

It is extremely critical to 'wow' the interviewer the first time in this competitive environment, so 24 Seven has put together an interviewing workshop to prepare you for the most basic interview banter to the toughest hard ball questions with style and confidence. You can learn how to ace the interview!!  In this class, you can expect to learn the following tactics: 

- What to do to prepare before the Interview - Learn how and what to research about the company, the interviewer, and the job
- Know about your resume and how to answer questions from it
- Successfully answering both the common and uncommon questions
- Preparing the right questions to ask the interviewer
- What to wear, what to bring and how to impress the first time around

Lisa Rangel, PHR (Professional In Human Resources), is the Managing Director of Chameleon Resumes and a graduate of Cornell University. As a recruitment professional for over 13 years, she has held management and producer roles for international, public recruitment conglomerates to domestic, private search firms. Lisa has written captivating resumes, prepared candidates for interviews and performed job search coaching for professionals ranging from executive to entry-level to returning to work spanning across a multitude of industries and corporate cultures.
 
Lisa is a member of Society of Human Resources Management, Human Resources Association of New York, and Professional Association of Resumes Writers and Career Coaches.  She has been featured on Fox Business News, Good Morning America for Keith Ferrazzi's 'Who's Got Your Back?' book launch, HeelsConnect.com and Mom-entum Resources.


**Please note: Be sure you check your schedule and can attend the class and/or workshop before confirming registration. 24 Seven workshops and classes are non-refundable and non-transferable. Thank you for your cooperation.</description>
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        <dc:date>2012-02-13T05:00:00+01:00</dc:date>
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        <title>Build Your Portfolio</title>
        <link>http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1234</link>
        <description>Interactive Session with a leading hiring expert to help create a book that sells you.

You rocked the interview, and now it's down to portfolio reviews.  Is your book a risk to your chances or your ace in the hole?  Take control of the process and create a portfolio that closes the deal.  Attend 24 Seven's workshop with Molly Gamble, a 12 year Human Resources expert who's worked at American Eagle Outfitters, Polo Ralph Lauren and currently as the Corporate Recruiter for Delia\'s.  

With thousands of portfolio reviews under her belt, she knows what works and what doesn't.  Whether you're a beginner or the seasoned professional, she'll impart insider tips and common sense advice as only a Hiring Manager can:
-	Learn how to get your best work noticed, and what deadly mistakes you must avoid
-	Bring a draft or final copy of your portfolio and make real-time changes that will improve your hiring chances
-	Hear genuine, from-the-trenches stories that illustrate her sound advice in action
-	Personally ask questions and gain one-on-one counseling (as time permits)


**Please note: Be sure you check your schedule and can attend the class and/or workshop before confirming registration. 24 Seven workshops and classes are non-refundable and non-transferable. Thank you for your cooperation.</description>
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        <dc:date>2012-02-14T05:00:00+01:00</dc:date>
        <dc:source>http://www.24seventalent.com</dc:source>
        <title>Adobe Illustrator for Rookies - Fashion Flats</title>
        <link>http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1235</link>
        <description>Beginner course tailored to Fashion-CAD Novices
If you want to break into the Apparel and Textile Design business (or are already in it) but need to ramp up our CAD skills and load your portfolio with marketable renderings, this course is designed with the Fashion industry in mind. You'll be ready to work next week!  During the condensed, hands-on, one evening intensive, you'll explore the Illustrator Toolbox and learn each function: 
-	Start with basic shapes and progress to more difficult silhouettes used in apparel design
-	Add more detail and drop color into garments using the color palette tool
-	Sketch basic bodies, create multiple colorways, and learn to map texture prints 
-	Import images and prints to execute full CAD board presentations
-	Leave with a training manual and disc of library flats for reference and practice 

Meet your instructor:
Kevin Sheffield is a senior application analyst with Liz Claiborne Inc's design technology department. He is responsible for managing all global technology related to apparel and textile design that aids in the product development process. Kevin is also an Adjunct Professor at Marist College's Fashion department and teaches computer related courses for fashion and textile design at other institutions as well. Overall Kevin teaches 8+ applications, from the full Adobe suite to Gerber's Web PDM.


**Please note: Be sure you check your schedule and can attend the class and/or workshop before confirming registration. 24 Seven workshops and classes are non-refundable and non-transferable. Thank you for your cooperation.</description>
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        <dc:date>2012-02-15T05:00:00+01:00</dc:date>
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        <title>Using Photoshop to Create Winning Market Presentations</title>
        <link>http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1236</link>
        <description>Pre-requisite - 24 Seven beginners class, or basic understanding of paint brush, selection tools, creating layers, color selection, pattern fills, saving and opening files.
We will explore importing, resizing, overlapping, merging and positioning images. Effective use of gradients, ,importing filling fashion sketches, adjusting color, pattern fills, type techniques, adding textures and some fun with filters and layer effects.  We will learn these tools and techniques to enable you to create new and fresh and exciting visual presentations.</description>
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        <dc:date>2012-02-16T05:00:00+01:00</dc:date>
        <dc:source>http://www.24seventalent.com</dc:source>
        <title>Career Shift: Finding the Right Next Job</title>
        <link>http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1237</link>
        <description>Many look to their resume to tell them what to do next.  But when a change is in order, that may be the last place to look.
In this two hour workshop, see how to 1) really understand your transferrable skills 2) understand how work function,
industry and company culture can all work to make you happier in the next job and 3) find companies that
will let you make the transition without going back to the beginning.

Claire Steichen is a personal and executive coach specializing in helping clients achieve job promotions, transition careers, and find fulfillment in their personal lives.  A seasoned cosmetics executive with an MBA from Columbia University, Claire spent 18 years working in sales and marketing at Lancome, Christian Dior Perfumes, Quest and Givaudan.  She led product launches for such brands as Beyond Paradise, Donna Karan Black Cashmere, and Tommy Hilfiger's True Star.  Through targeted strategies, Claire was able to successfully manage her own career, and three years ago, she decided to start her own executive coaching business to help others take charge of their careers and lives.  Since then, Claire has helped numerous clients achieve powerful results.</description>
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        <dc:date>2012-02-18T05:00:00+01:00</dc:date>
        <dc:source>http://www.24seventalent.com</dc:source>
        <title>How To Start Your Fashion Company (Clothing + Accessories Lines)</title>
        <link>http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1241</link>
        <description>Learn what you need to start your business from Experts who, unlike many teachers on the subject of fashion, actually DO what they teach!
 
M Shop NYC began as an uber trendy downtown NYC boutique that dressed countless A-listers including Mary J Blige, Shakira, L'il Kim, Lenny Kravitz, Pharell, and the Dixie Chicks to name a few, and has since morphed into an E-commerce website that in addition to the most informative workshops around, provides Fashion Business Start-up, Marketing, and Manufacturing Consulting; produces tons of Fashion Shows &amp; Special Events for designers, retailers, and corporations nationwide; includes a Public Relations division; design their own successful M Shop line, which enables them to impart you with FIRST HAND knowledge on how to go from a mere idea in your head to actually selling your line in the hippest shops around!
 
They've been seen spitting fashion tips and trend spotting on Full Frontal Fashion, Fox's Ambush Makeover, The Today Show, and most major fashion magazines out there. And they do it ourselves, without any press person working for them. They teach at Parsons The New School For Design, and even boast their own online Art Gallery which supports new talent. 
 
M Shop NYC also conducts a separate How To Manufacture/Mass Produce Your Clothing + Accessories Lines Workshop that you'll need to mass produce your line once it's designed. As they are Manufacturing and Production Specialists with over 20 years of experience in the NYC Garment District and have written the guide booklet &quot;HOW TO MANUFACTURE/PRODUCE YOUR DESIGNS&quot;, and also comprised the directory NYC Manufacturing Resources from A-Z which lists 100's of factories, fabric &amp; trim resources, pattern makers, sample makers, etc.  

You will learn (as it pertains to today's new economy)--
1. Business Aspects- 
How to form a working business plan &amp; about start-up costs, proper licenses, tax permits, or registrations needed, getting loans/financing, and our very own creative methods for raising capital to fund your business (which is much needed right now).
 
2. Developing, Producing, and Sourcing your Clothing and Accessories Line- 
Learn EVERYTHING about how the process of designing a line works. How to get your ideas out of your head, even if you can't sketch or sew, and made into an actual collection; whether it\'s shoes, clothing, or accessories, and options for selling your line, including trade shows, showrooms, sales reps, and tons more! 
 
3. Marketing and Brand Identity- 
You\'ll get insider information on conducting market research which is imperative to the success of your business, the importance of branding, using graphic representations such as logos to build a strong company image and identity &amp; how to trademark. 

*You will gain knowledge on ALL aspects of starting a fashion line. In fact, you are NOT likely to find all of this information in any one place. This workshop provides invaluable consolidated information based on First Hand experience which makes applying it extremely approachable. A question and answer period follows to get your personal questions answered. NO recording devices permitted. 

Reserve your spot now, as space is limited and fills up quickly. Payment is required in advance to guarantee your seat. All major credit cards, PayPal, as well as money orders are accepted. Register online at http://www.mshopfashionworkshops.com or contact: workshops@mshopnyc.com or (718)501-1349 for registration form &amp; further details. </description>
    </item>
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        <dc:date>2012-02-18T05:00:00+01:00</dc:date>
        <dc:source>http://www.24seventalent.com</dc:source>
        <title>How To Manufacture Your Clothing + Accessory Lines Workshop </title>
        <link>http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1242</link>
        <description>Learn what you need from Experts who, unlike many teachers on the subject of fashion, actually DO what they teach!
 
M Shop NYC began as an uber trendy downtown NYC boutique that dressed countless A-listers, and has since morphed into an E-commerce website that in addition to the most informative workshops around, provides Fashion Business Start-up, Marketing, and Manufacturing Consulting. They have an extensive manufacturing background, which allows them to impart you with FIRST HAND knowledge, having managed production for the likes of The Limited, Ann Taylor, Express, Structure, Abercrombie &amp; Fitch, Neiman Marcus, Broadway, Walmart, Cynthia Steffe, JC Penney's, Macy's, Casual Corner, August Max, Petite Sophiticates, Liz Claiborne, &amp; Halston, as well as private clients. They produce tons of Fashion Shows &amp; Special Events for designers, retailers, and corporations nationwide; include a Public Relations division; and design &amp; sell their own successful M Shop line.
 
M Shop NYC caters to small start-ups as well as large companies manufacturing both domestically and off-shore. They've also done Product Development for Maggy Boutique, Talbots Collection Division, and Walmart's Faded Glory Licensee. They conduct a separate How To Start Your Fashion Company (Clothing + Accessories) Workshop that you'll need to take before this one to learn all about the process of designing your line. They are Manufacturing and Production Specialists with over 20 years of experience in the NYC Garment District and have written the guide booklet &quot;HOW TO MANUFACTURE/PRODUCE YOUR DESIGNS,&quot; and also comprised the directory NYC Manufacturing Resources from A-Z which lists 100's of factories, fabric &amp; trim resources, pattern makers, sample makers, etc.
 
You will learn how to mass produce your line after it's been designed in today's new economy:

1. Costing Your Line 
How to create cost sheets to ensure your customer can afford your line &amp; so you know how much it will cost to produce your line &amp; earn a profit.

2. Sourcing: Finding Clothing &amp; Accessories Resources
How to find all of the resources you'll need to produce your line whether it's small or large quantities, such as factories &amp; sub-contractors, fabric stores/mills for woven, knits, leather resources, trim suppliers (buttons, zippers, hardware, lining, labels, etc), cutting rooms, patternmakers, seamstresses, sample makers, marking &amp; grading, &amp; specialized craftsmen.

3. Dealing with Factories &amp; Suppliers
How to negotiate contracts/pricing with factories, deal with minimums, tips on building relationships with your factories &amp; suppliers so that they meet your deliveries &amp; provide quality goods.

4. USA Production VS. Overseas Production
Learn when to produce your line in the US or overseas, &amp; about duties, quotas, tariffs, taxes, &amp; fees that need to be paid to import your goods, when shipping by ocean or air, how to find brokers &amp; agents who can help you import your line on time to meet deliveries/cancel dates.
 
*You will gain knowledge on ALL aspects of manufacturing your line after it's been designed whether it's small or large quantities, produced domestically or overseas. In fact, you are NOT likely to find all of this information in any one place. This workshop provides invaluable consolidated information based on First Hand experience which makes applying it extremely approachable. A question and answer period follows to get your personal questions answered. NO recording devices permitted. 
 
Reserve your spot now, as space is limited and fills up quickly. Payment is required in advance to guarantee your seat. All major credit cards, PayPal, as well as money orders are accepted. Register online at http://www.mshopfashionworkshops.com or contact: workshops@mshopnyc.com or (718)501-1349 for registration form &amp; further details. </description>
    </item>
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        <dc:date>2012-02-18T05:00:00+01:00</dc:date>
        <dc:source>http://www.24seventalent.com</dc:source>
        <title>How to Produce a Fashion Show Workshop</title>
        <link>http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1243</link>
        <description>*This workshop has been attended by the Producers of the new Bravo reality show Fashion Show.
 
In this workshop you will learn (as it pertains to today's new economy):
How to create exciting, press worthy fashion shows while keeping in line with your/your client's budget, to obtain financial and product sponsorship to create the best goodie bags, to align with charities, cast models, secure hair and make up, and other needed staff, branding and creating eye-catching promotional items, securing a venue, fittings, run of show, front and back of house, organizing seating charts, guest list management, press check in, &amp; tons more!

You will gain COMPLETE knowledge on how to organize a fashion show, whether large or small scale, its purpose and how to make it successful by getting the RIGHT people to attend, the importance of sticking to timelines and getting your show listed with press, and much more! In fact, you are NOT likely to find all of this information in any one place. This workshop provides invaluable consolidated information based on First Hand experience which makes applying it extremely approachable. A question and answer period follows to get your personal questions answered. NO recording devices permitted.
 
Reserve your spot now, as space is limited and fills up quickly. Payment is required in advance to guarantee your seat. All major credit cards, PayPal, as well as money orders are accepted. Register online at http://www.mshopfashionworkshops.com or contact: workshops@mshopnyc.com or (718)501-1349 for registration form &amp; further details.</description>
    </item>
    <item rdf:about="http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1244">
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        <dc:date>2012-02-19T05:00:00+01:00</dc:date>
        <dc:source>http://www.24seventalent.com</dc:source>
        <title>How To Start Your Fashion Company (Boutique &amp; E-Commerce Website)</title>
        <link>http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1244</link>
        <description>Learn what you need to start your business from Experts who, unlike many teachers on the subject of fashion, actually DO what they teach!
 
M Shop NYC began as an uber trendy downtown NYC brick &amp; mortar boutique that dressed countless A-listers including Mary J Blige, Shakira, L'il Kim, Lenny Kravitz, Pharell, and the Dixie Chicks to name a few, and has since morphed into an E-commerce website that in addition to the most informative workshops around, provides Fashion Business Start-up, Marketing, and Manufacturing Consulting; produces tons of Fashion Shows &amp; Special Events for designers, retailers, and corporations nationwide; includes a Public Relations division; design their own successful M Shop line, and sell it in their Online Boutique, a feat which enables them to impart you with FIRST HAND knowledge on how to go from a mere concept to actually owning your own hip boutique whether online or on the street!
 
They've been seen spitting fashion tips and trend spotting on Full Frontal Fashion, Fox's Ambush Makeover, The Today Show, and most major fashion magazines out there. And they do it ourselves, without any press person working for them. They teach at Parsons The New School For Design, and even boast their own online Art Gallery which supports new talent. 
 
M Shop NYC also conducts a separate How To Start Your Fashion Company (Clothing + Accessories Lines) Workshop that you'll need if you plan on selling your own line. They are Manufacturing and Production Specialists with over 20 years of experience in the NYC Garment District and have written the guide booklet &quot;HOW TO MANUFACTURE/PRODUCE YOUR DESIGNS,&quot; and also comprised the directory NYC Manufacturing Resources from A-Z which lists 100's of factories, fabric &amp; trim resources, pattern makers, sample makers, etc.
 
You will learn (as it pertains to today's new economy)--
1. Business Aspects- 
How to form a working business plan &amp; about start-up costs, proper licenses, tax permits, or registrations needed, getting loans/financing, and our very own creative methods for raising capital to fund your business (which is much needed right now).

2. Developing and Opening Your Boutique-
EVERYTHING it takes to successfully set up shop! How to implement your idea of opening a boutique into an actual business, selecting the appropriate LOCATION, LOCATION, LOCATION - what to look for, negotiating your lease, buying inventory, merchandising &amp; display, hiring tips, setting up policies, and much more!

3. Developing and Creating Your Website- 
How to implement your idea for an online business into a viable shopping website that your customers can locate! How to find a web designer to structure a website so it's user-friendly &amp; makes sales, shopping cart set-up, effective ways to display items so they sell, how to drive hits to your site, etc! 

4. Marketing, Sales, and Brand Identity- 
Learn the importance of branding, &amp; using graphic representations such as logos to build a strong company image &amp; identity, how truly important marketing, public relations, and advertising can be to a retailer, especially online where you are invisible and how to implement them to get your business noticed &amp; get sales!

* You will gain knowledge on ALL aspects of starting a retail business both virtual and physical. In fact, you are NOT likely to find all of this information in any one place. This workshop provides invaluable consolidated information based on First Hand experience which makes applying it extremely approachable. A question and answer period follows to get your personal questions answered. NO recording devices permitted. 

Reserve your spot now, as space is limited and fills up quickly. Payment is required in advance to guarantee your seat. All major credit cards, PayPal, as well as money orders are accepted. Register online at http://www.mshopfashionworkshops.com or contact: workshops@mshopnyc.com or (718)501-1349 for registration form &amp; further details. </description>
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    <item rdf:about="http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1245">
        <dc:format>text/html</dc:format>
        <dc:date>2012-02-19T05:00:00+01:00</dc:date>
        <dc:source>http://www.24seventalent.com</dc:source>
        <title>How To Become A Fashion Stylist </title>
        <link>http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1245</link>
        <description>Learn what you need from Experts who, unlike many teachers on the subject of fashion, actually DO what they teach!
 
M Shop NYC began as an uber trendy downtown NYC boutique that dressed countless A-listers including Mary J Blige, Shakira, L'il Kim, Lenny Kravitz, Pharell, and the Dixie Chicks to name a few, and has since morphed into an E-commerce website that in addition to the most informative workshops around; their expert has styled for editorials, music videos, &amp; Spike Lee directed tv commercials which enables them to impart you with FIRST HAND knowledge on how to break into Styling no mater if it's for editorials, productions, or personal clients.  They produce tons of Fashion Shows &amp; Special Events for designers, retailers, and corporations nationwide; include a Public Relations division; and also design &amp; sell their own successful M Shop line.
 
They've been seen spitting fashion tips and trend spotting on Full Frontal Fashion, Fox's Ambush Makeover, The Today Show, and most major fashion magazines out there. And they do it themselves, without any press person working for them. They teach at Parsons The New School For Design, and even boast their own online Art Gallery which supports new talent. 

In this workshop you will learn as it relates to today's new economy:
What makes a good stylist and the avenues to take to become a working one; the difference between styling for film/tv/video, editorials, red carpet, and working as a personal or celeb stylist, personal shopper, or wardrobe consultant; how to get your 1st styling jobs &amp; build a sound portfolio; how to pull from showrooms, retailers, and designers; how to get an agent, &amp; much more!

You will gain ALL the knowledge necessary to build the contacts to become a working Stylist, no matter what the specialty. In fact, you are NOT likely to find all of this information in any one place. This workshop provides invaluable consolidated information based on First Hand experience which makes applying it extremely approachable. A question and answer period follows to get your personal questions answered. NO recording devices permitted.
 
Reserve your spot now, as space is limited and fills up quickly. Payment is required in advance to guarantee your seat. All major credit cards, PayPal, as well as money orders are accepted. Register online at http://www.mshopfashionworkshops.com or contact: workshops@mshopnyc.com or (718)501-1349 for registration form &amp; further details. </description>
    </item>
    <item rdf:about="http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1246">
        <dc:format>text/html</dc:format>
        <dc:date>2012-02-19T05:00:00+01:00</dc:date>
        <dc:source>http://www.24seventalent.com</dc:source>
        <title>How To Do PR + Get Press/Write-ups</title>
        <link>http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1246</link>
        <description>Learn what you need from Experts who actually DO what they teach!
 
M Shop NYC began as an uber trendy downtown NYC boutique that dressed countless A-listers including Mary J Blige, Shakira, L'il Kim, Lenny Kravitz, Pharell, and the Dixie Chicks to name a few, and has since morphed into an E-commerce website that in addition to the most informative workshops around, produces tons of Fashion Shows &amp; Special Events for designers, retailers, and corporations nationwide; includes a Public Relations division; &amp; design &amp; sell our own successful M Shop line, so they are able to impart FIRST HAND knowledge on how to get write-ups and make yours or your client's business a press magnet!
 
They've been seen spitting fashion tips and trend spotting on Full Frontal Fashion, Fox's Ambush Makeover, The Today Show, and most major fashion magazines out there. And they do it ourselves, without any press person working for them. They teach at Parsons The New School For Design, and even boast their own online Art Gallery which supports new talent. 
 
This workshop is sometimes taught by Ionia Dunn Lee, former Fashion Editor of Essence Magazine. She is a Fashion Specialist, Editor, and Educator who currently teaches fashion courses at the Fashion Institute of Technology (FIT) and Laboratory Institute of Merchandising (LIM). Her expertise &amp; creativity has been seen in national and international magazines, fashion and beauty catalogues, advertising campaigns, on national television, music videos and live performances.
 
*This workshop is relevant to ANY industry, not just fashion. You will learn (as it pertains to today's new economy):
1. The benefits of write-ups: What Public Relations is, how to get exposure, why write-ups are good press &amp; how they affect sales, why magazines have so much influence over consumer purchases, which magazines work best and why, written publications vs. web publications,  the difference between write-ups and advertising, &amp; more!
 
2. How to get write ups on you, your product, and your company: Reach relevant editors, tips on writing a 'sound' press release that editors will respond to, how Fashion Stylists' can help you get write-ups,  tips on implementing a press campaign &amp; creating media kits.
 
3. Press Outreach: How to build a database of viable press contacts, to cold call editors &amp; build relationships with them, networking, what publicists do &amp; costs.
 
4. Spin Techniques: How to attract editors to your product/company and gets write-ups, to develop angles to make your product/company/yourself sound press worthy, ways to get celebrity support and alignment, ways to align with charities to generate press while helping a cause, hence growing your business.
 
5. Editorial Calendars and timelines: How to find deadline dates to submit and be featured in special issues whether it's a monthly national publication, monthly local publication, weekly publication, or daily publication.
 
*You be provided with ALL the knowledge you'll need to get write-ups and press to get and keep your company or your clients' company in the know! It teaches you how to take business to the next level and become a press magnet! In fact, you are NOT likely to find all of this information in any one place. This workshop provides invaluable consolidated information based on First Hand experience which makes applying it extremely approachable. A question and answer period follows to get your personal questions answered. NO recording devices permitted.
 
Reserve your spot now, as space is limited and fills up quickly. Payment is required in advance to guarantee your seat. All major credit cards, PayPal, as well as money orders are accepted. Register online at http://www.mshopfashionworkshops.com or contact: workshops@mshopnyc.com or (718)501-1349 for registration form &amp; further details. </description>
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    <item rdf:about="http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1238">
        <dc:format>text/html</dc:format>
        <dc:date>2012-02-20T05:00:00+01:00</dc:date>
        <dc:source>http://www.24seventalent.com</dc:source>
        <title>Introduction to Powerpoint 2007</title>
        <link>http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1238</link>
        <description>Learn to build a properly formatted and a more easily editable PowerPoint presentation while exploring and experimenting with the environment. Add and edit graphics, charts, tables and images. Learn how and when to incorporate and manipulate custom animations that with just a little consideration can provide a big impact. 

Ryan Padgett is a digital art director, artist and photographer, having once been a highly sought after presentation designer and animator. He's worked on everything from pharmaceutical sales pitches to agency new business pitches with industry leaders Universal McCann, Ogilvy, Interpublic Group, Grey Group, JWT, Microsoft, Sony and NBCUniversal to name a few.</description>
    </item>
    <item rdf:about="http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1239">
        <dc:format>text/html</dc:format>
        <dc:date>2012-02-21T05:00:00+01:00</dc:date>
        <dc:source>http://www.24seventalent.com</dc:source>
        <title>Adobe Illustrator for the Advanced User - Fashion Flats</title>
        <link>http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1239</link>
        <description>Expert course that propels experienced Illustrator pros to the next level

You've completed basic Illustrator training, and your current skills have taken you as far as they can.  It's time to jumpstart your career with the course that challenges you to move from Illustrator proficiency to mastery.  During this comprehensive, 3.5 hour hands-on concentrated session you will 
-	Create a custom color palette and start to introduce text into your work, manipulating color and texture in the text you input
-	Build on skills gained from beginner courses to create your own print, evolve it into other prints and add them to any flat
-	Make your garments come alive with added texture and details like ruffles 
-	Leave with a training manual and disc of library flats for reference and practice 

Meet your instructor
Kevin Sheffield is a senior application analyst with Liz Claiborne Inc's design technology department. He is responsible for managing all global technology related to apparel and textile design that aids in the product development process. Kevin is also an Adjunct Professor at Marist College's Fashion department and teaches computer related courses for fashion and textile design at other institutions as well. Overall Kevin teaches 8+ applications, from the full Adobe suite to Gerber's Web PDM.


**Please note: Be sure you check your schedule and can attend the class and/or workshop before confirming registration. 24 Seven workshops and classes are non-refundable and non-transferable. Thank you for your cooperation.</description>
    </item>
    <item rdf:about="http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1240">
        <dc:format>text/html</dc:format>
        <dc:date>2012-02-23T05:00:00+01:00</dc:date>
        <dc:source>http://www.24seventalent.com</dc:source>
        <title>Resume Design Clinic</title>
        <link>http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1240</link>
        <description>Learn to professionally tailor your resume to the job opportunity you want

Before you can even get your foot in the door, your resume has to catch the hiring manager's eye. Not to mention, the electronic eye of resume-scanning software increasingly used by employers. How do you create a dynamic, compelling, search-friendly dossier that pushes you to the top of the viable candidate pile?  Since there's no better way to learn than directly from the expert, 24 Seven offers a resume building workshop with Molly Gamble, a 12 year Human Resources expert. 

Having worked at American Eagle Outfitters, Polo Ralph Lauren and currently as the Corporate Recruiter for Delia's, Molly has read thousands of resume and knows what works and what doesn't.  Whether you're a beginner or the seasoned professional, she'll impart insider tips and common sense advice as only a Hiring Manager can:
-	From language to format, learn what works to get you noticed, and what deadly mistakes you must avoid
-	Bring a draft or final copy of your resume and make real-time changes that will improve your chances of landing the interview
-	Hear genuine, from-the-trenches stories that illustrate her sound advice in action
-	Personally ask questions and gain one-on-one counseling (as time permits)


**Please note: Be sure you check your schedule and can attend the class and/or workshop before confirming registration. 24 Seven workshops and classes are non-refundable and non-transferable. Thank you for your cooperation.</description>
    </item>
    <item rdf:about="http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1233">
        <dc:format>text/html</dc:format>
        <dc:date>2012-02-26T05:00:00+01:00</dc:date>
        <dc:source>http://www.24seventalent.com</dc:source>
        <title>Not the Right Fit? -- Reinvent Your Interview Skills &amp; Strategies</title>
        <link>http://www.24seventalent.com/events/detail.php?refer=rss&amp;event=1233</link>
        <description>Are you getting interviews, but not landing the job?  Do you stumble when answering the same question on interviews?  Do you have the right first impression to help set you apart from the crowd?  

It is extremely critical to 'wow' the interviewer the first time in this competitive environment, so 24 Seven has put together an interviewing workshop to prepare you for the most basic interview banter to the toughest hard ball questions with style and confidence. You can learn how to ace the interview!!  In this class, you can expect to learn the following tactics: 

- What to do to prepare before the Interview - Learn how and what to research about the company, the interviewer, and the job
- Know about your resume and how to answer questions from it
- Successfully answering both the common and uncommon questions
- Preparing the right questions to ask the interviewer
- What to wear, what to bring and how to impress the first time around

Lisa Rangel, PHR (Professional In Human Resources), is the Managing Director of Chameleon Resumes and a graduate of Cornell University. As a recruitment professional for over 13 years, she has held management and producer roles for international, public recruitment conglomerates to domestic, private search firms. Lisa has written captivating resumes, prepared candidates for interviews and performed job search coaching for professionals ranging from executive to entry-level to returning to work spanning across a multitude of industries and corporate cultures.
 
Lisa is a member of Society of Human Resources Management, Human Resources Association of New York, and Professional Association of Resumes Writers and Career Coaches.  She has been featured on Fox Business News, Good Morning America for Keith Ferrazzi's 'Who's Got Your Back?' book launch, HeelsConnect.com and Mom-entum Resources.


**Please note: Be sure you check your schedule and can attend the class and/or workshop before confirming registration. 24 Seven workshops and classes are non-refundable and non-transferable. Thank you for your cooperation.</description>
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