24 Seven
Future of Work Report
2026
24 Seven’s Future of Work Report

The Future of Work Is More Human

How AI is raising the bar for talent strategy across marketing, creative, and technology.

Your AI tools are only as good as the people using them. 24 Seven’s 2026 Future of Work Report surveyed 2,079 marketing, creative, and technology professionals on where their talent strategy is keeping pace, where it isn’t, and what’s getting in the way.

2,079
Professionals surveyed
3
Futurist interviews
15
Marketing executives

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A preview of the findings

Talent Strategy Is Trailing Transformation

46%
of professionals say their organization’s talent strategy is falling behind or isn’t clearly defined.
41%
of professionals say AI is changing the kind of human talent their organization needs.
34%
of professionals say a lack of specialized expertise is the biggest barrier to moving quickly on new priorities.
#1
Applying human judgment to AI-produced work ranked first as what sets high performers apart in an AI-enabled workplace.
Still inside: who should own what between humans and AI, where the ambition gap is widest, and how to match each need to the right talent model.
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Report Overview

  1. 01Survey Demographics
  2. 02Introduction
  3. 03Why Workforce Models Are Changing
  4. 04The Human Role Is Being Redefined
  5. 05Not All Talent Gaps Are the Same
  6. 06The Case for a Blended Talent Model
  7. 07Three Futurists on the New Work of Leadership
  8. 08Marketing’s Next Moves
  9. 09Building Tomorrow’s Team Today
  10. 10About the 24 Seven Family of Brands

Discover the Future of Work and More!

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