We recently attended the first-ever WWD Digital Forum: Los Angeles, held at the cutting-edge Hammer Museum. The event featured some of the most influential minds currently shaping the ever evolving digital landscape of fashion & retail. Buzz-worthy topics, such as mobile commerce, the importance of big data and how to engage consumers through new digital media, fueled the forum, which proved to be as much a blast as it was informative.
Here are our top 5 takeaways from the event.
1. Mad about mobile. Mobile technology has fundamentally changed the expectations of the next generation of shoppers.
2. Content – both slick and not-so-polished – drives consumer brand engagement. Brands need storytellers to create all types of content across traditional, new, and emerging channels.
3. Big Data means big opportunity – in our data-generating world, shoppers leave an ever-growing trail of digital clues to better understand and capture them as consumers. Think strategic marketing!
4. Social engagement will increasingly drive commerce – capturing the dollars of the connected consumer is ever more dependent on identifying the right social media channel for your brand. Now is the time to find a career as a social expert, community manager, and new media maven.
5. Brick and click – consumers want it all. As e-commerce continues to outpace traditional retail, consumers are dictating how and where they shop. Smart companies must commit to creating a seamless brand experience across all consumer touchpoints. E-commerce specialists, web developers, mobile designers, UX/UI experts, online merchandisers are in demand, as retailers look to enhance the consumer journey, whether online or the on the sales floor.
So, tell us, reader: Are you already implementing programs in line with these trends? If not, do they inspire you to do so? We’d love to hear your experience!