Overheard at WWD Digital L.A.

“Know where you compete in the E-commerce space.” –Elton X. Graham (Vice President, E-Commerce, Kellwood)

  • Cultivate a digital culture & identity that captures the essence of your company.
  • The market for something to believe in is infinite.
  • Target a niche around value.
  • The amount invested in your e-commerce experience directly translates into the revenue generated through your e-commerce channel.