The digital marketing ecosystem continues to grow and evolve. Not only is it becoming the most relevant way to do business, it’s a requisite to succeed in today’s digital world. Brand awareness, customer reach, and engagement are the end goals as digital platforms are developed to propel industry forward.
Those who work in the digital marketing sector should familiarize themselves with the top CMS Systems to be seen as a player in the digital world.
Analytics and content marketing are the top digital marketing skills forecasted for 2018, nearly unchanged for the past couple of years. Focus is shifting to automation and personalization. Mastery of the top content management systems (CMS) is imperative to increase your value as a digital marketing professional.
To illustrate just how valuable content marketing is, Apple plans to invest over $1 billion on original content. Google, Facebook, and Amazon also plan to make sizable investments in the coming year. Content will continue to be a critical component of brand strategy.
The Top 3 Premier CMS Platforms
All aspects of an optimally-designed website are crucial to success: from website design and implementation to blogs and original content which relay brand awareness. This facilitates conversion to drive consumers to the marketplace.
Therefore, digital marketing professionals must strive to stay abreast of the latest trends and utilize the best platform for their clients’ needs. The top three CMS systems continue to be WordPress, Joomla, and Drupal.
While there are other CMS systems, the top choices illustrated here keep up with the latest innovations and trends in the industry. All are dynamic systems that have maintained a robust presence in the digital stratosphere and will likely continue doing so for some time.
WordPress maintains its reign as the top CMS source for web development and content management. In fact, 24% of operating websites utilize WordPress to help drive content to consumers. The platform’s stats are impressive – Entrepreneur points out that WordPress commands a respectable 58.4% of the market share.
Part of the allure of WordPress is its intuitive and user-friendly interface. Customization is simple to implement on the platform and it’s favored by both relatively newer users as well as experienced designers. Corporate giants like Mashable, CNN, Google, and Time all utilize WordPress as their CMS system.
SEO specialists also prefer WordPress for its plugins and integration tools, which help to optimize content, identify key analytics, and enhance keyword focus. In addition, WordPress displays well across multiple devices, and perhaps most importantly, is mobile optimized. As 51% of digital media time today occurs on mobile devices, it’s an important point to consider.
- Thousands of plugins that negate the need for programming knowledge
- Plugins help to optimize SEO, social media integration, etc.
- Simple, intuitive interface for any level of experience
- Best system for newer professionals in the industry
- Great community of support
- HTML and CSS knowledge are necessary to design a unique template
- Plugins allow for easy vulnerability to hackers, making security an issue to the platform
- Loading time can sometimes be slow
Joomla is a four-time winner of the CMS Critic People’s Choice Award. It has a 7.2% market share, but nearly half as many downloads as WordPress. Joomla is great for an intermediate skill set – it’s more complex than WordPress but less complex than Drupal.
Some of the most distinguished communities rely on Drupal to keep their websites running, including Harvard and Ikea. Joomla is preferred by many web developers because of its flexible, yet user-friendly design.
- Great for eCommerce and social networking integration
- Allows for more content and structure flexibility than WordPress
- User friendly and intuitive
- Great community platform with strong social networking features
- Great for experts and newbies
- Customization is limited
- There have been some compatibility issues within plugins
If you’re a seasoned web developer or administrator, Drupal is probably the best CMS for you due to its complex and sophisticated nature. More technical skills are required to use the site and you must be familiar with the software to maneuver the site with relative ease.
Drupal is highly scalable and probably the fastest of the three platforms, both of which are pervasive in today’s digital landscape. Multiple extensions allow you to manage content and commerce in one place. The platform runs many of the world’s busiest websites, including NBC. The website scores huge points in terms of security.
Drupal has an edge over the others as it’s very good at managing multiple content, including videos. This is something to consider as video content is swiftly becoming one of the leading marketing tactics today.
- Great for complex data organization as it tags, categorizes, and organizes content
- Easy connectivity with audiences through tools that help with network integration and feeds
- Can handle high volumes of traffic, therefore great for eCommerce and online stores
- Has more SEO capabilities than Joomla
- More customizable than the other two if you have the skills to do so, which can help you stand out as a web designer or developer
- Requires extensive expertise and experience to operate
- More complex than the other two and not very user-friendly
- Lack of support when encountering difficulties
Want to stay competitive in today’s talent market? Master one of these CMS systems and hone your blogging, copywriting and design skills to land a career in digital marketing. Check out our current openings and sign up if you have this skillset and are thinking about a new career.