Are you seeking a job in digital marketing? As they continue to rule the job front in today’s market, we’re walking you through everything you need to know about becoming a Digital Marketer.
What is a Digital Marketer?
Digital marketing refers to marketing products/services using the digital landscape and technologies (ie: website, mobile app, etc). Digital Marketers typically work closely with key stakeholders on eCommerce, branding, creative, and social teams to execute breakthrough campaigns.
What skills do Digital Marketers need?
The skills a Digital Marketer need can vary from digital advertising, SEO/SEM, to email marketing, content creation, and website development. Digital Marketers also understand how to create a compelling voice across social platforms to build authentic, relevant, interactive client/customer relationships. Because of this, almost every digital marketing job will require one to have strong writing and oral communication skills.
What experience do Digital Marketers need?
Of course, the easiest way to get experience in digital marketing is to start with relevant internships and eventually gain enough experience to land a fulltime job. However, if you are trying to break into the industry our recruiters suggest taking online classes, attending networking and industry events, and reaching out to your connections to see who you sit down with to discuss the industry.
What are hiring managers looking for?
Hiring managers are seeking candidates with strong knowledge of the current digital marketing landscape, as well as future trends, with the ability to interpret and apply new trends to current programs in place. They are also on the lookout for research and analytical capabilities, superior problem-solving skills, and creative thinkers. The digital world is unpredictable and at the drop of a hat, something can go awry which is why judgment on how to identify potential issues is imperative. In addition, most employers like to see that you’re active on social media, (i.e. what your social presence is, the quality of your content, etc.).
Our recruiters highly recommend that all aspiring Digital Marketers stay up to date on new social media tools, best practices, and how other organizations and companies are using them. This will give you a leg up on your competition.
How to succeed:
Passion will get you far in the digital marketing world. Do what you love because nothing can replace the feeling of true satisfaction you get from doing work you’re passionate about. Ready to find your dream job? Search our open job postings and apply today!