Black Friday is Coming!

November is here and the holiday season is officially underway. Lists of presents to buy are being made, Starbucks Holiday cups are back and the trends are in. The National

Overheard from Inbound:

Hubspot, the well known marketing software platform, kicked off its annual conference, Inbound, last week with the largest showing to date. Nearly 15,000 sales and marketing professionals attended the 4

Overheard at WWD Digital L.A.

“Know where you compete in the E-commerce space.” –Elton X. Graham (Vice President, E-Commerce, Kellwood) Cultivate a digital culture & identity that captures the essence of your company. The market

Overheard at WWD Digital L.A.

 “Data is the ‘New Black.’” – David Sellinger (CEO & Co-Founder, RichRelevance) In the age of the “Super Consumer,” data is more critical than ever to brands. Data is timeless,

Overheard at WWD Digital L.A.

“Social platforms are the future of commerce.” – (Diego Berdakin & Josh Berman, President/CEO & Co-Founders, BeachMint) Build a social community around your brand. Select the social platform that suits

Overheard at WWD Digital L.A.

“What is your Lo-Fi content strategy approach?” –Rachel Tipograph (Global Director, Digital & Social Media, Gap) Hi-Fi vs. Lo-Fi Content (or, traditional advertising with mass appeal vs. content designed for