Overheard at WWD Digital L.A.

“Know where you compete in the E-commerce space.” –Elton X. Graham (Vice President, E-Commerce, Kellwood) Cultivate a digital culture & identity that captures the essence of your company. The market

Overheard at WWD Digital L.A.

 “Data is the ‘New Black.’” – David Sellinger (CEO & Co-Founder, RichRelevance) In the age of the “Super Consumer,” data is more critical than ever to brands. Data is timeless,

Overheard at WWD Digital L.A.

“Social platforms are the future of commerce.” – (Diego Berdakin & Josh Berman, President/CEO & Co-Founders, BeachMint) Build a social community around your brand. Select the social platform that suits

Overheard at WWD Digital L.A.

“What is your Lo-Fi content strategy approach?” –Rachel Tipograph (Global Director, Digital & Social Media, Gap) Hi-Fi vs. Lo-Fi Content (or, traditional advertising with mass appeal vs. content designed for

Overheard at WWD Digital L.A.

Mobile addiction is changing our world.” – Steve Yankovic (Vice President, Innovation & New Ventures, eBay Inc) – The next generation of shoppers have fundamentally different expectations because of mobile