Our client is on the search for an Account Executive who will be responsible for the day-to-day account workload and execution of strategic objectives. This person serves as a client contact on a project management level, writing conference reports and making phone confirmations and working directly with the team at this Irvine-based, boutique, healthcare advertising agency. Also identifies tactical opportunities that are consistent with strategic objectives and stays current with client's product market and industry. Also reviews and summarizes pertinent literature and competitive promotional materials for the client and agency team. Understands and supports strategic recommendations and creative executions.
Manages day-to-day needs of account and maintains daily client contact and follow-up
Coordinates internal team across functions.
Ensures common understanding of project objectives and effectively communicates next steps and action items to internal and client teams
Ensures client point of view is understood and client expectations and deliverables are met
Directly addresses client inquiries and concerns and partners with agency team to present solutions to client and agency
Works with client team to develop communication objectives and drive tactical initiatives
Engages senior management in an appropriate manner regarding any client needs/concerns
Participates in tactical planning and scope development
Attends client meetings as needed
Develops or oversees development of internal documentation
Possesses a solid understanding of the industry, category, and brand
Ensures materials developed are on strategy and message
The successful AE is extremely detail oriented, an active-listener, is able to take and give direction and effectively communicate business needs. This person possesses a general understanding of advertising communications and brand strategy and is developing a keen understanding of healthcare industry landscape. This person has the ability to see projects through from implementation to execution and has a clear understanding of how each project and the overall scope of work supports the brand objectives and contributes to tactical execution of brand strategies.
Self-starter who demonstrates initiative when exploring team/client needs, and responding to requests
Excellent interpersonal, verbal and written communication skills
Strong presentation skills to internal and external audience
Ability to successfully manage multiple projects and exercise judgment to prioritize accomplish tasks
Demonstrates keen problem solving skills
Approaches client business with a holistic approach
Understands the basic principles/framework for brand positioning and application to promotional decisions
Understands marketing mix components: print and digital
Displays knowledge, aptitude and willingness to embrace digital concepts such as interactive design, user-experience, engagement, mobile, social media, programming etc.