We are working with a woman-run, independent, full service ad agency based in Manhattan. Named the #1 Most Effective Independent Agency in North America, and hold the industry record-holder for chandeliers per capita. The agency leads creative and strategic development for brands like Disney Princess, Ferrero Rocher, Applegate, Beechnut and many more.
About the Brand:
The brand is a category leader with a robust media buy across TV, digital/social, print, promotions, radio and OOH. They are not considered a healthcare brand so there are broad creative opportunities for consumer communications about general wellness, immunity and digestion benefits. In addition to many other projects, we will need your help in relaunching their portfolio of gummies, an exciting opportunity to make a splash in an increasingly crowded category that speaks to a young/modern audience.
Account Executive Overview:
As the Account Executive, you will be responsible for working directly with clients, overseeing briefs from start to completion, and ensuring project objectives are achieved.
- Meet with clients
- Present findings to the agency
- Discuss projects with clients
- Write briefs
- Formulate advertising
- Formulate marketing strategies
- Define advertising budgets
- Present creative work to clients
- Present business pitches to clients
- Day-to-day administration duties
- Organize focus groups
- Lead brainstorming sessions