Job description
Our client is looking for an Account Executive, PR & Activation to join our exciting PR team working on accounts in the health and wellness, food and beverage space. The AE is a media relations pro who enjoys and excels in getting things done and tracking all the details that go into successfully managing client programs, campaigns and events. The AE has strong organizational skills and excels at taking tasks off of others’ plates. They have developed a knack for pitching media and know how to build an effective story. They have secured placements for clients in top-tier print, digital, broadcast and podcast outlets. The AE is a highly motivated team player who has the ability to multi-task and be proactive.
Responsibilities include, but are not limited to:
• Write creative and interesting media pitches
• Draft press releases, including quotes on behalf of clients
• Develop and sustain relationships with consumer press on behalf of clients and agency
• Pitch target media and secure placements in top-tier outlets across print, digital, broadcast and podcast
• Brainstorm fresh ideas for PR campaigns
• Actively contribute to media strategy, including development of proactive pitch angles, media mailer concepts and event ideas
• Assist in monitoring of media coverage and report results to the wider team and clients
• Measure and analyze PR results, providing recaps to clients
• Stay up to date on industry workings, happenings and media shifts
• Attend client and industry events
• Work with PR team on CBC HOUSE programs and client events – including but not limited to: vendor research, coordinating event logistics, on-site execution, media relations, recapping
• Manage and mentor Account Coordinator and interns
• Contribute to all team and company efforts, large and small
Qualifications:
• Track record of securing coverage in top press outlets
• Existing database of media relationships
• 1-3 years of relevant experience
• Highly organized and detail-oriented is a must
• Adhere to deadlines; manage up
• Health, Wellness, Food & Beverage brand PR experience is strongly preferred
• Bachelor’s Degree
• Strong communication skills, with the ability to multi-task
• Ability to think creatively and strategically
• Proficient knowledge of Microsoft Office, Cision, Keynote, Zoom, Slack and Google Drive. Knowledge of Adobe and Photoshop is a plus.
Location:
• Boston, MA or New York City, NY
