Our client is an award-winning, DTC, all natural wellness company.
Amazon Account Manager Overview:
As the Amazon Account Manager, you will be responsible for leading the marketplace strategy to exceed annual sales targets and increase conversion and repeat visits.
Amazon Account Manager Responsibilities:
• Drive short and long term amazon and e-commerce strategy to meet and exceed company’s growth goals
• Own and manage SEO, AMZ Search PPC and DSP measurements.
• Manage sales forecasts by providing weekly/monthly/quarterly estimates on sales projections and plans
• Own the Amazon & E-tailer; media budget, sampling, promotions and holiday
Amazon Account Manager Qualifications:
• 4 years' experience with Amazon Marketplace marketing
• Experience driving Amazon sales through paid search and display
• Strong understanding of Amazon Marketing strategy
Position Responsibilities Drive short and long term amazon and e-commerce strategy to meet and exceed company’s growth goals. Own and manage SEO, AMZ Search PPC and DSP measurements. Manage sales forecasts by providing weekly/monthly/quarterly estimates on sales projections and plans. Own the Amazon & E-tailer; media budget, sampling, promotions and holiday. Drive customer acquisition, retention and growth through AMZ digital marketing. Manage day to day Vendor Central operations, such as inventory management, order tracking and forecasting. Partner closely with external agencies, e-tailers and internal marketing teams to develop strategy to maximize ROAS. Help support planning and execution of amazon ad spend with media agencies that support the brand’s sales goal and marketing focuses. Partner with marketing teams to create content including product page, brand store, assets, videos, reviews and refreshes for Amazon and E-tail partners. Liaising with Supply Chain and Demand Planning to secure forecasts in line with channel plans and financial forecasts. Activate the right growth levers by tracking, analyzing and drawing conclusions from specific KPIs (new to brand, top of funnel, unique visitors, conversion rate, profit optimization, coca.) Create ASINs, uploading images, A+ content and setting up promotions. Create and maintain sales and marketing grid: promotional calendar, product exclusivity guide, cross selling mechanisms, product launches and marketing activations. Own the catalog maintenance on Amazon. Identify and lead new test ideas to additional revenue. Track category trends to implement growth strategies. Monitor selling data from Amazon portals vendor central and deliver reporting to executive team. Required Experience/Education Bachelor's degree required 3-5+ years Amazon, ecommerce or agency experience within Retail, CPG or DTC. Previous Amazon experience strongly preferred Communicates clearly and succinctly in both oral and written forms Interest and enthusiasm for digital and the beauty industry