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Analytics & Insights Lead (Contract, Agency, Remote)

Job title: Analytics & Insights Lead (Contract, Agency, Remote)
Contract type: Freelance
Location: Chicago
Discipline: Creative
Remote: Yes
Reference: 413504
Contact name: Keighly Clapp
Job Published: January 01, 1970

Job description

Our client, and innovative agency that designs end-to-end experiences is looking an Analytics and Insights Lead to join their Digital strategy team on a contract basis. The contract will be 40 hours a week, for at least 2 months; set to start in early November.

Overview:

The Analytics and Insights Lead will work with content and UX teams, designers, developers, researchers, strategists, project managers, and strategic account managers to improve customer experiences across industries including technology, healthcare, finance, automotive, CPG brands, and eCommerce (to name a few). Key areas this person should be proficient in area: Analytics with programs such as Power BI and able to build out dashboards; Consulting/advisory experience to provide insights with stakeholders and manager/clients; More experience in CX/Experience analytics less data science/data developer.
 

The Analytics & Insights Lead Responsibilities

  • Act as an advocate and leader in digital transformation. Working cross-functionally you are able to develop business requirements, prioritization roadmaps, and analysis methodology as part of the overall future state vision
  • You will work closely with our Research, Strategy, Technology, Design, and Integrated Marketing teams to combine qualitative and quantitative analysis into transformative digital solutions, including artificial intelligence, machine learning, etc.
  • Transform data into rich, meaningful, relevant insights capable of unraveling complexity and gaining client comprehension
  • Ability to generate hypotheses, run exploratory analysis, and identify trends to build relevant, optimization driven insights
  • Demonstrated understanding of web analytics platforms and tagging structure including Google Analytics 360 and Adobe Analytics
  • Phenomenal data visualization and analysis skills with expertise in Tableau, Power BI, Excel, etc
  • Expertise in statistical methods and analysis such as regression, clustering, and time series analysis
  • Knowledge of marketing analytics platforms including social listening, paid media, and SEO
  • You’ll play an active role in counseling and mentoring team members across the organization by providing structured and on-the-job feedback
  • Ability to work on multiple priorities that span different areas of focus such as marketing, digital, UX, business, data architecture, and infrastructure. That is, you should feel comfortable talking to business stakeholders, UX, and visual designers as well as technologists and developers
  • An entrepreneurial spirit who is excited by ambiguity, operates autonomously, and can make informed decisions on the fly, grounded in a digital transformation point of view
  • Experience at a large consultancy or respected boutique firm is a plus

The Analytics & Insights Lead Qualifications:

  • Extensive years of experience required. (Commerce and/or Brand experience is a benefit but not a requirement)
  • Confidence and not be afraid to ask questions to bring clarity, share ideas, and challenge the norm (think outside the box)
  • Actively listen to ensure you are seeking to understand before you are understood
  • Exhibit exemplary client service skills, to all people, regardless of level inside or outside of the company
  • Exercise confidentiality concerning the affairs of the business. “Own” your work – take initiative, be proactive, anticipate, and complete projects in a comprehensive manner while still remembering the details
  • Don’t just be the student, be the teacher. Exhibit a willingness to learn, willingness to problem solve, and willingness to step in to help others
  • Creativity, capacity, and a conviction to innovate and deliver best-in-class solutions
  • The energy and passion to evangelize our service internally and externally

If you are qualified for and interested in this position, please forward your portfolio today!

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