Job description
Client Overview:
Our client is a leading experiential agency that produces some of the world’s most iconic live experiences!
Position Overview:
They are looking for an Associate Director, Experiential Strategy to help lead the development of strategies that bring to life the most effective and interesting experiences for top-tier brands.
Responsibilities:
- Authoring all strategic deliverables – from creative briefs to final presentations – on select accounts and new business pitches
- Leading pitches, strategy workshops, and original research for new business and organic growth opportunities
- Developing frameworks and methodologies for approaching major strategic issues
- Serving as a thought leader on industry trends and strategies for internal and external audiences
- Working with VP of Strategy to optimize strategic processes and foundational tools. And, providing support in ongoing strategy team growth and development
- Providing deep insight & inspiration to our creative and business development partners
Qualifications:
- 5-8 years experience in strategy and/or brand planning with at least 4 years of experience in experiential strategy.
- Agency experience preferred
- Strong familiarity with the experiential landscape
- Extensive knowledge of branded experience, influencer marketing, integrated brand strategy, and social & content marketing.
- Excellent analytical and critical thinking skills
- Excellent communication skills
- A persuasive and engaging presentation style
- Strong interest in and understanding of the cultural forces and trends that impact consumer behavior, the experiential landscape and evolving trends
Expired job