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Associate Director Insights, Marketing Science

Job title: Associate Director Insights, Marketing Science
Contract type: Full-time
Location: Chicago
Discipline: Marketing
Remote: Yes
Reference: 426890
Contact name: Gabrielle Campbell
Job Published: January 01, 1970

Job description

Our client, a leading global agency, is looking to bring on an Associate Director Insights, Marketing Science on a fulltime basis. This role can be completely remote and will be part of their growing and flourishing Marketing Science division/team. 

Overview

Leads development of client strategy and new business initiatives through an insights-driven but data-backed approach to aid in the development of communications initiatives for clients. Working closely with the Marketing Science, Strategy, CCX, Media, Account Management and Creative teams, this position provides both internal and client-facing consultative perspective on research, insights, tools, and testing.

Main Responsibilities:

  • Leverage POS, panel or survey data to answer key business questions across CPG, Financial Services, Dealer, and other Retail clients
  • Support marketing science leads in partnering with account teams (agency and client) to develop brand growth strategies and commerce activation platforms
  • Design primary or secondary research initiatives to inform and direct commerce strategies to grow our clients’ businesses
  • Provide a well-rounded and considered perspective on qualitative and quantitative research as well as analytical tools and techniques
  • Research innovative and cutting-edge techniques and methodologies
  • Partner with senior Marketing Science team members in the delivery and integration of conclusions and/or recommendations and actionable insights, including completing complex analysis and creating compelling visualizations for data or strategic storytelling
  • Specific job functions include partnering with Marketing Science team members to:
    • Assess true client problem to solve and define key objectives, recommend and design appropriate methodologies based on business questions
    • Extract data from various digital tools
    • Write surveys and/or discussion guides
    • Use social listening and secondary resources to uncover trends and guide decision making
    • Mine retailer websites for traffic, engagement, and sales data to drive actionable business insights
    • Visualize data and measurement outputs through PowerPoint or Keynote presentations and/or customized Tableau dashboards
    • Complete data transformation, extraction, loading; merge formats
Skills & Requirements:
  • Bachelor’s degree in research field; psychology, marketing and communications, sociology/anthropology or other social sciences
  • 3-5 years of work experience performing qualitative, quantitative research and/or analytics initiatives, especially when focused on consumer/shopper insights
  • Strong analytical skills and research experience designing solutions to address business problems
  • Highly Proficiency with Excel
  • Experience with Tableau and SPSS preferred
  • Critical thinking; drawing conclusions, find creative solutions, structured problem-solving approach
  • Know the difference between data, information and insights and guide others to understand the same
  • Bring an innovative mindset to all projects, owning new ideas and bringing forward suggestions for pushing the work forward
  • Proven ability to communicate complex, technical concepts to non-quantitative audience
  • Ability to build relationships across team, departments, vendors and clients
  • Exceptional oral and written communications skills
  • Ability to effectively manage timelines and deliverables of multiple projects simultaneously

If you are interested in and qualified for this position, please forward your resume today!

 

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