Job description
Our client, a global performance media agency, is looking to add to their programmatic team with a Director and Associate Director.
Associate Director, Programmatic Responsibilities:
- Help identify, craft and present opportunities to leverage programmatically purchased media to support client objectives
- Support programmatic sales and growth by serving as programmatic partner to all account and media teams
- Proactively work to identify cross-channel integration opportunities and programmatic campaign improvement
- Act as a participant and leader in regular knowledge share sessions to support organizational education initiatives and nurture innovation, optimization and integration strategies
- Stay current on platform features and techniques for activating, measuring and optimizing media programs
- Collaborate with platform, inventory and data partners to develop, activate and optimize targeted programs
- Support the development of process standards and train team members on the how and why
- Oversee campaign set-up of programmatic buys in DSPs Oversee campaign QA process
- Work with traders to evaluate performance and optimize across dimensions including audience, inventory, ad format, creative messaging, etc. Assist traders to manage program pacing and performance
- Troubleshoot issues on all pre-production and live campaigns Support traders’ growth and development including areas of campaign management and communication
- Support account team in delivering regular performance and optimization updates Support account team in delivering program recommendations to evolve and improve over time, including providing insights into campaign constraints and untapped potential
Associate Director, Programmatic Requirements:
- 5+ years of experience with DSP platforms (self-managed) – The Trade Desk, DV360, Amazon, Roku’s OneView DSP, VerizonDSP, Amobee, etc.
- Ability to interpret campaign performance with regards to programmatic variables – Geo, device, demos, behavioral, creative, targeting layers Tactical execution experience – CTV, Native, Proximity targeting, Prospecting vs Remarketing, PMP executions, Audio/Video, SSP direct deals.
- Proficiency in Excel is required
- Experience training, mentoring and managing team members
- Preferred: Proven command of ad-server or ad-operations technologies (e.g., Doubleclick) is preferred
- Dynamic Creative Optimization (DCO) execution experience a plus Certifications with Campaign Manager 360, Display & Video 360, The Trade Desk Edge Academy
Expired job