Job description
Our client, a forward-thinking Global Brand Performance Agency is looking for a Full Time Associate Manager of Paid Search
This candidate must have paid search experience as well as knowledge on other aspects of digital marketing. Inclusive of, but not limited to, display, paid social, video, and mobile marketing. They should be articulate, analytical, and enthusiastic. This is a fast-paced environment in a growing company and an excellent opportunity for the right individual. Client facing experience is critical for this role.
Responsibilities:
- Effectively co-manage day-to-day client relationship(s), inclusive of educating clients on digital concepts, best practices, and trends
- Communicate with clients directly with minimal supervision
- Oversee search and shopping campaigns, strategy, and execution
- Develop and implement search test strategies (inclusive of, but not limited to: bidding, copy, positioning, etc.)
- Analyze weekly campaign results, optimize programs, and execute client status reports
- Manage vendor relationships and understand their roles in our client business
- Identify new opportunities for clients both internally and externally
- Work with cross-functional account teams including tech, creative, research, analytics and trafficking to see campaigns through to completion
- Manage other digital marketing programs where applicable. Inclusive of display, remarketing and more
Requirements:
- Bachelor's Degree (Preference in Marketing, Data Analytics)
- 1-2+ years paid search experience
- Hands on experience managing online campaigns across a variety of vendors (i.e. Google, MSN, Yahoo, Facebook, etc.). Kenshoo and DS experience a plus
- Mastery of all basic SEM Fundamentals
- Complete understanding of bid management systems/practices
- Mastery of Analytics Platforms (GA, Adobe)
- AdWords Certification a plus
- Ability to manage different personalities as well as the ability to exude confidence and expertise in client meetings
- Proficiency in MS Excel, Word, & PowerPoint
- Strong project management and analytics skills
- Must have client facing experience
- Deadline and detail oriented
- Strong verbal and written communication skills
A bit more about the client:
We are a global brand performance agency, home to 1,000 experts across 25 offices and 15 countries around the world. We create award-winning data, technology and media solutions that deliver breakthrough results and fuel growth to our clients’ businesses. We strive to be the best destination for the industry’s top global talent, creating an inspired, collaborative workplace culture that enables smarter problem solving and more focus on innovation.
--> We believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose