Job description
The Associate Manager, Social Content + Community is responsible for the strategic oversight and project execution for the brand’s social content strategies in an effort to drive consumer engagement and deliver against business goals.
This role requires an ability to interact across different levels of technical, analytical, creative and business aspects bringing brand building know-how, strategic thinking, creative content capability, strong communication and writing skills, a deep understanding of how to generate insights through data, and measurement strategies.
Responsibilities & Duties: Responsibilities include but are not limited to:
• Develop and manage the Tik Tok calendar to build community, boost brand awareness, and support core products, new product launches, global markets, and retail partner needs
• Conceptualize and execute impactful content that meets brand objectives and aesthetic
• Collaborate with Social and Creative teams to build content strategy and library of consistent franchises and new categories
• Engage with TikTok community, capture trending moments, and respond to community in a timely manner
• Research platform best practices, creator communities, and emerging trends
• Analyze content and campaign performance to inform future recommendations and decisions
• Actively use social platform daily and observe platform trends and happenings
Qualifications & Competencies:
• BS/BA required
• 1-2 years experience managing social media for major brand(s) on either client or agency side
• Is an early-adopter who can pick up new tools and concepts quickly
• Analytical eye for connecting social media community metrics to business objectives
• Ability to work across departments and agencies and collaborate with all stakeholders to deliver a unified brand voice
• Strong analytical capabilities including use of applications to mine the data and make sound recommendations
• Needs to be a creative problem solver, thrive in fast paced environment, prioritize and oversee multiple projects at once
• Strong attention to detail and work well with cross functional teams
• Strong written and verbal communication skills. Ability to communicate complex ideas and processes in a simplified manner
• Positive attitude and demonstrates a high level of maturity and presence
