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Associate Media Director

Job title: Associate Media Director
Contract type: Full-time
Location: Brooklyn, Kings, New York
Discipline: Marketing
Remote: No
Reference: 408628
Contact name: Lizzette Khodak
Job Published: January 01, 1970

Job description

Our client, an award-winning advertising agency, is looking for an Associate Media Director who will be help lead the Paid Media team and drive overall strategy and execution.

Associate Media Director Responsibilities:

  • Own paid media strategy and client relationships across accounts, understanding each client’s goals, expectations, markets, and needs
  • Lead the conversation about best practices, new opportunities, and new creative solutions for our clients while setting expectations with them based on sound strategy
  • Manage strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
  • Manage a paid media team, encouraging higher levels of execution within the team and developing the team internally
  • Propose and defend media spend across channels

Associate Media Director Qualifications:

  • 6+ years of integrated, cross channel paid media experience (paid search, display, social, programmatic, mobile, video or affiliate), direct marketing, or e-commerce
  • Experience in D2C or Fintech
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