Job description
Location: Remote
Status: Freelance
40 hours per week
Starts ASAP
Our East-Coast based Advertising Agency client is seeking a freelance Associate Media Director. The Associate Media Director (AMD) manages client’s day-to-day tactical needs. Develops strong relationships with clients and key stakeholders at partner agencies. Plans, directs & coordinates media programs for clients. Responsible for quality control of media planning and implementation.
- Solid understanding of qualitative and quantitative business information used by clients in their day-to-day activities
- Extensive knowledge of role, strengths and weaknesses of a variety of media channels
- Deep, expert understanding of media buying and planning. Basic knowledge of all other media sub-categories
- Continuously learning technology
- Extensive knowledge of cross channel media tools and response forecasting
- Sees bigger picture of media (how job relates to total organization), understands broad- based, total function marketing concepts and the media marketplace
- Understanding of advanced computer, technical, and analytical concepts
- Ability to exercise more advanced media skills (e.g., posting, project ratings, etc.)
- Advanced applications of math to media concepts
- In-depth understanding of software related to media disciplines
- Expertise in Microsoft Power Point; Excel and Word as well as media software appropriate for position
- Exposure to both online and offline media
- Strategy: Understands clients’ business and goals & how they translate into media strategy. Ability to understand and articulate client strategy
- Vendors: Organizes and attends vendor meetings. Well versed in vendor landscape, ensures core technologies are being evaluated and drives agency POVs. Responsible for core negotiations with vendors.
- Represents agency at online advertising/media conferences and trade shows
Requirements
- Adherence to agency procedures (on-time and accurate timesheets, GDPs, 360 feedback)
- Proven ability to lead people (mentoring and developing) and projects
- Experience with SEO and paid search
- Knowledge of ad serving technologies (Atlas and others)
- Knowledge of media tools (@Plan, AdRelevance, Web R/F)
- 6+ years advertising experience, preferably within media; online media experience preferred
- Pharmaceutical industry a plus
- BA/BS
Expired job
