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Automation Marketing Associate

Job title: Automation Marketing Associate
Contract type: Freelance
Location: Charlotte
Discipline: Marketing
Remote: No
Reference: 413367
Contact name: Daisy Jimenez
Job Published: January 01, 1970

Job description

Overview: 

This person will take ownership of our revenue generating TOF and retargeting campaigns for our Refi business, partnering closely with adjacent marketing teams - creative, marketing legal, project management - along with cross-functional partners such as Product and Analytics in the Home vertical. This is an ideal role for high performing early or mid-stage candidates to grow their marketing careers at a large scale and high growth environment.

 

What You'll Do:

Own revenue generating top-of-funnel and retargeting campaigns - including authoring and launching new campaigns; optimizing creative and targeting on existing campaigns; and working with product and analytics to uncover new opportunities

Help forecast and set revenue goals from email and stories channels and be responsible for driving initiatives to accelerate growth

Test new hypotheses on campaigns to drive learning agendas and direct future strategic bets

 

Minimum Qualifications

- 3+ years of relevant work experience in a marketing

- 1+ years of experience specifically in marketing automation or lifecycle email marketing

- Experience in a/b testing on either marketing or product side

- Experience in either partial or full ownership of a revenue or related growth (i.e. user acquisition, retention) goal

- Detail oriented and ability to work efficiently

- Strong analytical and communication skills

- Desire to learn more and develop career path in marketing

 

Preferred Qualifications

- Experience in marketing or related field within a data-rich environment

- Experience in SQL, HTML, and/or 3rd party email tool (i.e. Mailchimp, Braze, Sendgrid)

- Experience running a/b tests

- Comfortable in leading meetings and presenting in large environments

 

What You'll Do:

-Own revenue generating top-of-funnel and retargeting campaigns

- including authoring and launching new campaigns; optimizing creative and targeting on existing campaigns; and working with product and analytics to uncover new opportunities

- Help forecast and set revenue goals from email and stories channels and be responsible for driving initiatives to accelerate growth

- Test new hypotheses on campaigns to drive learning agendas and direct future strategic bets

Expired job
Expired job

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