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B2B Customer Insights Manager

Job title: B2B Customer Insights Manager
Contract type: Freelance
Location: Newark, Alameda, California
Discipline: Marketing
Remote: No
Reference: 410144
Contact name: Daisy Jimenez
Job Published: January 01, 1970

Job description

Overview: 

The mission is to develop a deeper insights base within the B2B team and provide hands-on research support of hardware and software product/marketing initiatives being developed by the B2B product/marketing teams. As an experienced researcher, this contractor will both support and lead the design, execution, analysis, and reporting of mixed-method B2B research studies, creating insights from multiple sources of information, all with the objective of developing and marketing relevant product and service solutions that Logitech Enterprise customers will love.

 

Your contribution

  • Collaborate with multiple stakeholders and business units to develop and priorities the strategic learning agenda to support B2B business for our Creativity and Productivity Business Group
  • Provide a holistic understanding of IT Decision Maker behavior, pain points and needs that can be leveraged for product development and marketing strategy
  • Provide a similar level of understanding for end user behaviors and needs that can be leveraged for the same purposes
  • Execute with excellence all research endeavors. This will be achieved by executing qualitative and quantitative primary research, and by leveraging analytics and secondary research too
  • Manage external agencies to develop research projects; conduct and analyze research yourself when appropriate

 

Skills:

  • 4-6 years of experience in B2B research (IT decision makers, Enterprise or other related consumer groups)
  • Experience in consumer electronics and technology and understand industry players, current issues, and what’s in the future
  • Be an excellent product/business strategist and relationship builder, with strong client service and influencing skills
  • Strong writing, presentation and storytelling skills
  • Proven track of generated insights that have led to significant business impact
  • Show proven ability to manage learning plans with many stakeholders
  • Able to be thorough with data and disciplined in drawing conclusions; yet also willing to express personal judgment and help the business make intuitive leaps when necessary.
  • Be a creative problem solver - think differently to solve challenges
  • Ability to work independently and handle multiple projects simultaneously
  • Experience in product, software and marketing research
Expired job
Expired job

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