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Brand Manager

Job title: Brand Manager
Contract type: Full-time
Location: Chicago, IL
Discipline: Marketing
Remote: No
Reference: 400914
Contact name: Melanie Kreiter
Job Published: January 01, 1970

Job description

JOB PURPOSE:
Drive brand growth by owning brand vision and direction, developing consumer engagement strategies, acting as the global brand proprietor, and leading key brand growth initiatives.

ESSENTIAL FUNCTIONS:
• Set and achieve annual KPIs to improve brand health metrics through development of robust consumer engagement strategy and plans
o Create traditional/digital marketing strategy and campaigns, from concept to execution, including agency and vendor management
o Partner with the Digital and Integrated Marketing team to craft content, social media and PR/influencer plans
o Create an integrated consumer brand experience by leading global marketing strategies
o Provide guidance and oversight on brand asset usage, messaging and overall proper portrayal to international business leads and trusted partners
• Own global brand hierarchy & positioning, delivering a cohesive global brand experience
o Own all brand hierarchy elements, evaluating for relevance and updating if necessary
o Develop the global communication strategy for the portfolio (imagery, digital, point of sale) consistent with the brand’s identity
o Monitor key market players marketing messaging and activity, understanding and sharing impact on RT business and positioning
• Manage licenses, partnerships & collaborations to elevate brand positioning in the marketplace
o Seek brand partners, assessing program potential and leading contract negotiations to ensure mutually beneficial program parameters
o Oversee and manage overall program development, while handing off execution to appropriate teams (PD for product-based; DIM for marketing-based)
o Develop and track program KPIs and evaluate program performance
• Manage budget successfully and accurately
o Responsible for building, managing, and executing the annual brand A&P budget
o Work with finance to reconcile budget trends vs. actuals
o Advise and guide DIM team on budget allowances and needs

QUALIFICATIONS:

• 8+ years of proven success in product marketing and/or brand management
• Demonstrated success leading a brand and cross functional teams with a high degree of independence
• Keen understanding of marketing and financial fundamentals and strong ability to execute against these fundamentals.
• Experience in brand strategy, consumer & customer insights, budget management and P&L exposure
• Ability to lead and develop cross-functional teams
• Beauty and/or personal care experience preferred 

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