Job description
Client Overview:
Our client is well-known specialty retailer presenting the latest must-haves. Their modern, on-trend approach distinguishes them as leaders in the industry. They’re looking for a Brand Manager to join their innovative team
Brand Manager Overview:
As the Brand Manager, you will be responsible for leading client business management and creative development to build the brand and drive business growth.
Brand Manager Responsibilities:
• Create and implement strategic client brand marketing plans to strengthen the brand’s image and increase brand awareness, penetration, and purchase frequency
• Establish omni-channel marketing best practices, including content marketing, SEO, SEM, PR, social media
• Lead the company's digital marketing strategy to drive business objectives and profitability goals and strengthen the brand’s digital footprint through social media platforms and brand site
• Oversee the marketing promotion campaign calendar, ensure deliverables are achieved on-time and accurately, and follow-up with internal and external partners as necessary
• Remain current of emerging industry trends, conduct research, and analyze trends to recommend innovative digital experiences
Brand Manager Qualifications:
• 3-5 years of total marketing experience
• Experience managing internal and external stakeholders to drive projects / initiatives
• Experience in a retail setting or loyalty setting is an asset
• Understanding of ROI on programs, media spend, vendors etc,
• Strong analytical, decision-making, creative, and communication skills