Brand Manager

Job title: Brand Manager
Contract type: Freelance
Location: Toronto, Ontario
Discipline: Creative
Remote: Yes
Reference: 407976
Contact name: Mike Stiavnicky
Job Published: January 01, 1970

Job description

Client Overview:

Our client is well-known specialty retailer presenting the latest must-haves. Their modern, on-trend approach distinguishes them as leaders in the industry. They’re looking for a Brand Manager to join their innovative team  


Brand Manager Overview:

As the Brand Manager, you will be responsible for leading client business management and creative development to build the brand and drive business growth.


Brand Manager Responsibilities:

• Create and implement strategic client brand marketing plans to strengthen the brand’s image and increase brand awareness, penetration, and purchase frequency

• Establish omni-channel marketing best practices, including content marketing, SEO, SEM, PR, social media

• Lead the company's digital marketing strategy to drive business objectives and profitability goals and strengthen the brand’s digital footprint through social media platforms and brand site

• Oversee the marketing promotion campaign calendar, ensure deliverables are achieved on-time and accurately, and follow-up with internal and external partners as necessary

• Remain current of emerging industry trends, conduct research, and analyze trends to recommend innovative digital experiences


Brand Manager Qualifications:

•  3-5 years of total marketing experience

•  Experience managing internal and external stakeholders to drive projects / initiatives 

•  Experience in a retail setting or loyalty setting is an asset

•  Understanding of ROI on programs, media spend, vendors etc, 

•  Strong analytical, decision-making, creative, and communication skills

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