Job description
The Brand Manager is responsible for supporting all Global Marketing initiatives for new launches and ongoing business in the Color category. This position is responsible for leading the implementation of new product launch planning process and driving cross-functional collaboration in the development of cohesive global strategies.
Responsibilities:
- Leads development of global category strategy and global product pipeline
- Develop Color roadmap including category architecture, product launch process and go-to-market strategy for new launches and core products
- Serve as category expert through ongoing analysis, consumer insights, industry trends, and knowledge of category trends and competition
- Identify white space opportunities
- Conduct market and consumer insights research
- Collaborate closely with US and International Marketing teams
- Lead cross-functional meetings that bring together key stakeholders, create action plans and follows up on plans to meet deliverables
- Prepare new launch forecast offerings and presentation decks to support strategic planning and retailer presentations
Qualifications:
- Bachelor’s degree required,
- 6+ years of marketing experience, preferably in color cosmetics/beauty
- A passionate, energetic team-oriented individual with strong project management, analytical, interpersonal and creative skills
- Strong financial and analytical skills, strategic thinking skills
Expired job
