Campaign Manager

Job title: Campaign Manager
Contract type: Freelance
Location: Bentonville
Discipline: Retail
Remote: No
Reference: 412573
Contact name: Laura Yung
Job Published: January 01, 1970

Job description


 -Execute, manage, and optimize digital campaigns

-Understanding upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tactics

-Defining metrics and measuring success of campaigns using internal analytics

-Demonstrate diligence, attention to detail and adherence to WMG’s best practices throughout the full digital campaign life-cycle [from pre-sale to post-sale]

-Maintain and organize campaign-specific materials in team’s shared document repository

-Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns

-Develop, grow, and maintain relationships with internal teams through exceptional client service

-Traffic campaign tags into all ad technology environments

-Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance

-Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

-Partner with Analytics team on campaign measurement reporting and insights generation

-Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities

-Work with media partners to ensure accurate platform implementation

-Troubleshoot issues on all pre-production and live campaigns

-Provide campaign wrap up reports

-Provide monthly auditing reports to partners and actualize bill/pay systems when applicable

-Attend client meetings, as needed



 -Four-year college degree

-Must have 2+ years of experience in bid management, campaign management/optimization, or digital media operations

-Client facing experience with the ability to identify risks and effectively manage through issues

-Understanding of traditional and interactive media planning elements

-Proficiency in Microsoft Office solutions

-Strong analytical thinking and mathematical skills

-Excellent communication and writing skills

-Strong project management skills

-Ability to advise partners on best practices and areas of opportunity

-Excited by a fast-paced and rapidly changing environment

-Experience using SQL and Tableau

-Experience using ad platforms (Google Ad Manager, LiveIntent, Appnexus or the like)

-Experience with task management and revenue management systems (Appian, Workfront, AdBook, Placements IO)

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