Job description
Job Responsibilities:
- Develop and execute monthly campaigns featuring a range of offers, including white papers, recorded and live web seminars, special promotions and events; promote the offers to customers and prospects through a variety of channels, including email, website, social media, SEM, partner marketing
- Develop all copy and creative assets required for the campaign, including email HTML, landing pages, banners, buttons etc
- Ensure leads and activities for existing contacts are properly routed to the sales team
- Set up, monitor and report out on analytics for campaign measurement and tracking
- Manage online and in-person events, including registration, event logistics, and follow-up
- Manage content and analytics for the Foundation website
- Support team/ align to a sales leader eventually.
Qualifications:
- B2b experience desired.
- Technology experience is not a must.
- 5 years experience
More about the position:
- Will need to run marketing campaigns; direct mailer campaigns, emails, webinars, etc and reporting on this, bringing in ideas based on campaigns that they have ran in past.
- Will need to learn company's platforms that are used for this position
- General understanding of small business marketing is a plus
Top skills:
- Sales facing experience, go to market strategy, reporting on ROI, desire to learn and grow.
- Excel experience needed.