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Channel Specialist

Job title: Channel Specialist
Contract type: Full-time
Location: Los Angeles
Discipline: Marketing
Remote: No
Reference: 417608
Contact name: Shelby Glass
Job Published: January 01, 1970

Job description

Our athletic apparel client is seeking a Channel Specialist to join their Los Angeles team. The Channel Specialist will focus on driving revenue through paid campaigns across all various paid media channels. This position requires exhaustive knowledge of search and social media advertising platforms, tactics, ad types, and configuration settings. The ideal candidate will be responsible for overseeing performance, management, and optimization of marketing campaigns, as well as monitoring and reporting on market changes and developments. 

 

Channel Specialist Responsibilities:

  • Develop and execute innovative paid advertising campaigns across all channels/platforms including Google, Microsoft, Facebook, Pinterest, Snapchat, YouTube, Tiktok, Instagram and Twitter.
  • Lead campaign optimization for all digital platforms and monitor engagement.
  • Analyze campaign performance data daily to optimize growth towards client’s performance goals.
  • Own campaign set up, campaign management and optimizations, monitoring and reporting, and creative asset organization.
  • Generate A/B testing, and report on results and learning.
  • Stay up to date on industry trends, best practices, and market developments.
  • Launch marketing programs with partners to convert their audiences into users; measure results and make reports for each program by analyzing data
  • Manage six figure budgets against aggressive ROAS targets 

 

Channel Specialist Qualifications:

  • 2+ years of paid marketing experience.
  • Experience managing 6 figure budgets 
  • Excellent understanding of paid media platforms and proficiency with digital marketing tools.
  • Advanced knowledge of best practices in creating, placing, and optimizing ad campaigns on programmatic ad platforms. . 
  • Previous experience in D2C e-commerce is preferred
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