Job description
• The Content Architect is the strategic and content process expert master who ensures from briefing to creation to distribution that content is utilized and optimized to meet exponential growth expectations of the e-commerce channel • ?Assists Key partner to both brand & e-commerce in utilizing & distributing content and assets exponentially across multiple digital channels to drive their the business, be hydrated and flow through the creative system until and deliver ROI. • Expert in how content can be hydrated utilized and distributed across multiple platforms, are playbook genera-tors, in service both to brands and e-commerce. • Creates high functioning content engines that drive conversion by building playbooks, understanding and evaluating return on multiple hydration distribution points • Collaborates with brand and e-commerce stakeholders to define content requirements, incorporating learnings & best practices from prior seasons Help to define appropriate amount of content for varying campaigns and build to that appropriate amount • Assists brand marketing teams in briefing and mapping successful creation to hydration distribution of content from concept to final consumer touch points • Works closely with Marketing Operations and Project Management to make sureensure accountability and that all content needs are mapped, tracked and delivered upon to meet critical deadlines • Understands magnitude and complications of creative asset development & digital deployment activitieswork and helps to find efficiencies and solves solve roadblocks (e.g., implement workback calendar) • Helps brands to implement workback calendar, GTM planning to meet critical deadlines • Helps solve roadblocks for brand and e-commerce teams • Works together with the brand’s on their GTM calendar, advise on successful campaign rollout and how to best utilize the tools from e-comm and in shared services • Advises on best practices for influencer marketing programs, contests, sweepstakes, loyalty, product/marketing storytelling, and more. Works directly with the community leads on best processes and practices to build re-turn. • Integrates content strategies with email, social, SEO, influencer, PR and more • Connectsed directly with marketing operations & DAM/Creative Tech management to improve workflow for brands and help tech work for us • Reviews and publishes our success stories, best practices • Continuously refines best practices and content needs based on insights and learnings from prior campaigns • Reporting responsibilities – overview how content budgets are being budgeted and spend spent at brand and e-commerce leveland work to calculate content ROI and brand performance in delivering content. REPORTING INTO: • The Content Architect reports directly into the Senior Content Director, in the Digital Center of Excellence • The Content Architect has a dotted line into brand’s Global marketing leadership the brand(s) they work on specifically both globally and regionally REQUIRED EXPERIENCE/SKILLS/EDUCATION: • 5+ Years of content marketing experience as a creative, or marketing e-commerce professional • 5+ E-commerce / CRM experience • Apparel industry marketing specialist for minimum 2 years • Influencer marketing / athlete marketing experience • Go to market strategic experience • Strategic Content distribution expert • Action Sports passion or experience • Expertise in evaluation, return on investment reporting, content reporting • Knowledge of DAM and Content Management Systems and relation to workflow of content • Ability to work independently, juggle multiple projects and meet deadlines • Ability to translate insights to action • Exceptional attention to detail and organization skills • Process management experience, especially if related to content creation and digital activation • Strong communication and interpersonal skills, relationship builder, positive attitude • Strong problem solver, resourceful