Job description
The Content Marketing Manager will report to the Vice President, Brand Strategy & Storytelling. This is a great opportunity to work in a fun, collaborative, vibrant environment with a great team of marketing professionals from around the world.
Responsibilities
• Synthesise business goals, marketing and campaign plans with audience insights, personas, keyword research, messaging themes, campaign plans, competitive information and content performance analytics to build and maintain a content marketing strategy and editorial calendar, as well as related content
• Create a steady stream of primary and derivative assets that can be leveraged across various channels and use cases — for example, a research report complemented by an infographic, blog post, podcast and video
• Write, review, edit and improve content, including blogs, video/podcast scripts and other long-form content used in support of content marketing and general marketing activities – including HxGN LIVE Global, a digital solution conference
• Author campaign-related content, including activation content that promotes content assets, including landing pages, email nurtures, social promotional blocks and banner text
• Interview SMEs and other stakeholders or sources whose input should be reflected in content; identify, articulate and obtain closure on any conflicting information and/or other anomalies in input
• Engage and collaborate across functions and with divisional marketing teams as needed to support strategy creation, content ideation, creation, activation and measurement requirements
• Create, manage and oversee the content creation and management process, as well as related MarTech solutions
• Identify potential stories for media pitches as aligned to overarching marketing goals in collaboration with an external agency. Work with agency to tailor/augment content as needed and monitor and report on results
• Manage meetings, workflows and deadlines associated with content marketing activities
• Contribute to search engine optimisation (SEO) and search engine marketing (SEM) initiatives with an understanding of how to integrate keyword strategy into overall content planning for programs and campaigns
• Implement, support and evangelise content marketing best practices and manage related guidelines and governance
• Collaborate with marketing program owners, content strategists and/or campaign managers to integrate and repurpose content marketing and campaign content where appropriate
• Collect, analyse and report on content marketing success via content marketing KPIs to inform and optimise ongoing efforts
Skills
• Ability to develop and document content marketing strategy plans and effectively communicate them to leaders and stakeholders
• Comfort selling content marketing vision and results to executive leadership
• Excellent writing and editing skills
• Adept, journalistic storytelling abilities; understanding of how to craft engaging content and craft messages specifically tailored to the asset type and target audience
• Creativity and innovation; ability to develop memorable narratives and see the “story” in the information
• Track record of quickly learning and applying new business domain knowledge to content strategy and asset creation
• Ability to understand, digest and distill complex concepts for mass consumption via engaging content
• Impeccable grammar, spelling and punctuation skills — AP style knowledge a plus, as well as familiarity with British English for global business communications
• Excellent research and interviewing skills
• Sensibility for design and video/multimedia
• Keyword research skills and basic technical SEO knowledge
• Competence in tagging and linking content for SEO
• Hands-on knowledge of content marketing platforms and tools
• Familiarity with web content management systems and content operations platforms
• Ability to multitask and meet tight deadlines
• Strong project management skills and experience working in project management software
• Excellent problem-solving abilities
• Strong analytical skills to measure, manage, analyse and report on KPIs with the business acumen to make recommendations
• Demonstrated collaboration and consensus-building skills
• Excellent communication abilities, including keen listening skills
• Ability to quickly learn and understand new concepts, tools and markets
• Comfortable building relationships with all role levels and types
• Understanding and championing of audience needs and interests
• Flexibility and aptitude for shifting strategies and tactics when required
• Detail-orientation with excellent organisational skills and efficiency with time management
• Outstanding communication abilities, including keen listening and presentation skills
• Track record of working effectively in a rapidly changing and demanding environment across time zones
• Proactive, energetic, efficient, resourceful team player with a dedication to excellence
• Proficient in Microsoft Office programs including Word and PowerPoint; WordPress or other content management system (CMS) software, project management software, marketing automation software and digital asset management software experience is a plus
Experience
• BA in English, journalism, marketing, liberal arts, media or communications
• 8-10 years’ related experience (e.g., publishing, editorial, journalism, content marketing, copywriting, digital marketing)
• Specifically, must have experience in content marketing
• Corporate and B2B experience is a plus
