Job description
Our client is looking for a Content Marketing Specialist to join their growing team in the computer peripherals and software industry!
Content strategy and development:
Manage a marketing editorial calendar supporting a regular cadence of various types of content (e.g., blogs, white papers, ebooks, infographics, videos, product guides, etc.) that touch different stages of customer journey and aligns with demand generation product marketing
Create original thought leadership pieces, leveraging expertise
Identify content-driven opportunities to boost SEO performance, and collaborating with centralized SEO teams to implement recommendations
Collaborate with contractors and vendors for content creation and design to ensure smooth delivery and execution of content calendar
Be a brand steward, ensuring content is consistent in terms of messaging, style, quality, and tone, and optimized for user experience across all channels
Measure content effectiveness and optimize as necessary
Skills:
5+ years of growth-focused B2B content marketing experience
Experience in Education vertical (K-12)
Proven experience using content as a key lever across the customer journey and consideration funnel from awareness, through trial, purchase, and retention
Hands-on ability to create a wide range of B2B marketing assets — including but not limited to videos, white papers, webinars, booklets,infographics, mailers, blogs, and social content
Experience with SEO and content best practices for organic search and social
Experience managing cross-functional initiatives involving multiple stakeholders across the organization.
A creative problem-solver. You should bring creative solutions to every problem and never see a challenge as insurmountable.
Strong project management skills - manage time and juggle different initiatives simultaneously
