Job description
We are seeking a strategic and driven SEO Content Lead to join our growing SEO team.
The SEO Content Lead will report to the Sr. SEO Manager of the Americas and help set SEO strategy and execute on it. They will be responsible for driving the growth of our business in terms of revenue, traffic, product coverage and consumer engagement, in addition to reporting on performance and findings. The Content SEO Lead will have a demonstrated ability to lead a cross-functional team through strategic planning and have a consistent record of driving results.
Responsibilities
- Conduct extensive research on industry trends
- Create and maintain a robust target keyword database
- Drive the strategy and execution of the growth of USA, Canada and Mexico eCommerce websites.
- Lead and run qualitative and quantitative performance metrics
- Analyze existing content assets and provide recommendations on ways to better meet user intent and expectations
- Identify and prioritize ideas for new content, guides and tools based on research into consumer needs and general trends
- Propose hypotheses and lead tests to improve traffic, engagement, and conversions
- Follow relevant news and conduct research into assigned topics to develop expertise
- Track industry and direct competitors' activity
- Monitor and apply current SEO quality standards Qualifications
- Bachelor's degree preferred
- 5+ years relevant SEO/Content Marketing experience
- Demonstrated history of being a self-starter with a strong work ethic and constant drive for improvement
- Attention to detail
- Strong communication, organization and project management skills
- Ability and eagerness to interpret data
- Collaborative teammate with ability to work independently and lead multiple projects/tasks
- Comfortable working with Microsoft's Excel (i.e. vlookup, pivot tables, graphs)
- Comfortable with basic HTML, CSS and javascript
- Deep expertise in keyword mapping and content ideation
- Ability to execute with a scrappy mindset
- Ability to ideate and overcome obstacles while effectively collaborating across teams with differing goals and objectives
Bonus
- Experience managing and leading teams
- Consistent track record as a phenomenal cross-functional business partner
- Background in eCommerce
Expired job
