Job description
Client Overview:
Our client is well-known specialty retailer presenting the latest must-haves. Their modern, on-trend approach distinguishes them as leaders in the industry. They’re looking for a In-house Creative to join their innovative team
Content Specialist Overview:
As the Content Specialist, you will be responsible for developing and implementing unbeatable content and community engagement to help take the organization to new heights. You will also be responsible for overseeing content execution across multiple channels with measurable growth.
Content Specialist Responsibilities:
· Develop enhanced content strategy with a clear focus on community engagement and potential lead generation initiatives
· Work cross-functionally on content creation and direction
· Optimize social and email channels by focusing on data-driven strategy
· Lead key content projects that align with the overall brand voice, vision, and mission to connect with target audience
· Optimize content for SEO to increase prospective conversions through improved rankings and increased engagement
Content Specialist Qualifications:
· Consumer Marketing/Retail experience
· 3-4 years of content writing
· Proven content creation capabilities
· Experience with web and social media (signage, graphics, longer-form web, small digestible articles on web)
· Clear communicator (both written & verbal) with strong attention to detail
· Analytics and SEO experience
· Experience in the food industry is an asset