Job description
Our client is looking for a talented Content Writer to help support our marketing charter, editorial calendar and content development to build brand preference, audience engagement and digital authority.
Responsibilities
• Write and edit an array of externally facing short- and long-form content assets, including – but not limited to – blog and social media copy, bylined articles, white papers, e-books, Web pages, video scripts, product data sheets, case studies, brochures, survey reports, infographics and demo scripts
• Write and edit activation content that promotes content assets, including landing pages, email nurtures, social promotional blocks and banner text
• Write internal documents as necessary, such as sales enablement materials, employee communications and HR-related copy, and technical documentation
• Work with content input documents such as corporate and solution messaging, audience and persona information, buyer’s journey and interaction details, marketing plans, and technology/industry trend information
• Develop story pitches and present them for consideration
• Using requirements indicated in creative briefs, articulate questions and identify gaps that must be addressed for effective content creation
• Interview SMEs and other stakeholders or sources whose input should be reflected in content; identify, articulate and obtain closure on any conflicting information and/or other anomalies in input
• Incorporate keywords identified by SMEs and/or project owners into the search engine optimization (SEO) keyword universe to ensure strong inbound traffic and search engine rankings
• Manage copywriting project workflow and delivery
• Iterate, proof and finalize content as required
Required Skills and Qualifications
• Excellent writing and editing skills
• Experience with multiple content asset and audience types
• Journalistic storytelling skills; understanding of how to craft engaging content
• Content lifecycle management and/or general project management
• Ability to use content marketing platforms and tools
• Excellent cross-functional collaboration, project management and consensus-building skills
• Understanding of SEO keyword best practices
• Ability to construct derivative content from primary content assets, such as creating infographics and blog posts using information from a research report
• Ability to use Web publishing and content management and inventory tools
• Advanced interviewing skills
• Attention to detail
• Excellent organizational skills
• Time management
• Excellent communicator, including keen listening skills
• Creative and innovative – can see the “story” in the information
• Fast learner; able to understand new technologies and adapt to changes in process
• Uses and optimizes content templates; adheres to all content governance requirements and guidelines
• Flexible and able to shift strategies and tactics as required
• Able to accept and combine feedback and iterate content as required
• Track record of working effectively in a rapidly changing and demanding environment across time zones
• Proactive, energetic, efficient, resourceful team player with a dedication to excellence
• Proficient in Microsoft Office programs including Word and PowerPoint; WordPress or other content management system (CMS) software, project management software, marketing automation software and digital asset management software experience is a plus
Experience
• BA in English, journalism, marketing, liberal arts, media or communications
• 5 years’ related experience (e.g., publishing, editorial, journalism, content marketing, copywriting, digital marketing)
• Corporate and B2B experience is a plus