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Contract Social Media Planner

Job title: Contract Social Media Planner
Contract type: Freelance
Location: Atlanta
Discipline: Marketing
Remote: Yes
Reference: 414299
Contact name: Kate Gilman
Job Published: January 01, 1970

Job description

Social Media Planner

Initial 2-month Contract, possibility of extension or conversion to full-time

100% remote, must be able to work ET hours

Estimated start date: ASAP

NOTE: any one hired must sign an NDA and cannot work on any other pharma work at the same time!

40 hrs/week

Job Description:

 

• Knowledge of Facebook Ad Manager a plus! Please highlight this experience on your resume.

The Social Media Planner is responsible for developing all elements of a paid media plan including target audience, investment level by platform, measurement KPIs and paid placement recommendations. The Social Media Planner must be able to manage day-to-day agency media planning and analysis while maintaining strong relationships with publishers and partner agencies. This position does not include content development, community management or copy development.

Responsibilities:

• Assist in overarching paid social media strategy development for top tier clients.

• Determine appropriate audience selection, campaign investment by channel and measurement KPIs for client approval

• Work in conjunction with in-house social media buying team to optimize social buys and discuss insights with clients

• Manage social campaign budgets, including media authorizations and management of billing reconciliation process

• Interact daily and maintain rapport with digital media publishers and clients

• Develop and present concise results presentations highlighting campaign learnings and recommended campaign optimizations.

• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns

Requirements:

• Bachelor degree in related field or equivalent work experience

• Experience with campaign management/ad serving technology (i.e. Double Click DART, Atlas DMT)

• 2 - 4 years experience in media, advertising or related field

• Experience with planning tools: Nielsen, comScore, MRI, MediaTools

• Experience analyzing data and market research

• Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

Preferred Qualifications:

• Must be a self-starter, with strong media agency planning and organizational skills

• Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

• Strong written and verbal communication skills with the ability to present to peers and clients

Proven ability to develop and maintain strong professional relationships with colleagues and vendors

• Experience managing multiple, competing priorities, duties and/or projects. Proven ability to accommodate evolving responsibilities and last minute changes

 

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