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Copywriter (Creative)

Job title: Copywriter (Creative)
Contract type: Freelance
Location: Laguna Hills
Discipline: Creative
Remote: No
Reference: 424439
Contact name: Sarah Brenkle
Job Published: January 01, 1970

Job description

KREATR is looking for a rockstar creative editorial copywriter to join its marketing and creative team to lead all aspects of copywriting and serve as the voice of the brand. We are looking for someone amped about the NFT scene and passionate about new products and culture changing technologies. A go getter, you live and breathe copywriting, are constantly coming up with head turning phrases and stories, are stoked to join a kick*ss team of creators and marketers to help build the KREATR brand into a global NFT marketplace. You're strategic but scrappy, a team player, enthusiastic, and willing to go with the flow. You know how to hang with our fun and active crew of surfers, motor bike riders, skaters, and music lovers. You're just as excited to come into our HQ on a regular basis as you are to interview artists at events or on zoom.


Critical Responsibilities:

Work across KREATR to develop end-to-end copywriting creative content that is clear, persuasive, original copy within KREATR's brand tone of voice while simultaneously helping us stretch that tone of voice in new directions. Efficiently craft head-turning email, blog, website copy, event marketing, digital and social copy across KREATR owned channels using the KREATR brand voice (edgy not extreme, approachable not alienating, clever not condescending, empathetic not indifferent, dynamic not unimaginative).
Ability to engage with and interview artists and internal stakeholders that gets developed into outstanding storytelling content to match KREATR's inspiring media content. Manage development and delivery of copy for assigned deliverables from concept stage to completion, across channels, to create great content that resonates, engages, and inspires action in a timely manner.
Work in a close-knit creative partnership with KREATR team to generate and bring to life concepts and ideas. Formulate presentation decks as needed for internal and external review.
Develop KREATR voice guidelines that allows KREATR voice to break through the clutter and reach target audiences in unique, engaging, and creative ways. Translate positioning and insights from creative briefs into persuasive copy in the language of our brand and target audiences - Creators, Curators, Collectors, and Fans.
Identify NFT and art market content trends and breakthrough opportunities across channels to ensure KREATR is at the forefront of the cultural zeitgeist. Keep a keen eye on the competitive NFT and online art market landscape to ensure KREATR content is differentiated and breakthrough.
Present and rationalize creative writing to stakeholders. Understand and respond to testing metrics and performance data to define or adjust the direction of creative writing. Ability to generate product and project names and naming architectures to work in scalable systems
Love and passion for the KREATR Brand; major team player; willingness to jump in, be flexible, copy write, engage with Artists. A Renaissance man or woman who lives and breathes KREATR purple.

Requirements:

Must live in Orange County or LA and commute into Kreatr HQ regularly. DTC lifestyle brand experience working with a top notch DTC brand who relies heavily on email, blog, and social as customer channels
Copy/editorial expertise across blog, email, website and social
Minimum Bachelor’s degree and minimum 5+ years’ work experience as a marketing, advertising, agency copywriter required.
Self-starter, entrepreneurial, resilient - open to changes on a whim with startup life.
Understanding of the complexity of the KREATR product as an NFT and mint and print product, passion and interest in the NFT space
Understands a new approach to marketing and branding - not cookie cutter creatives and solutions.
Strategic, tactical, creative, and motivated, with strong attention to detail
SEO/SEM optimization capabilities
Experience with SendinBlu, Ghost, Jira, Asana

KREATR

KREATR is an NFT marketplace for real artists producing real art. We're an alternative NFT marketplace on a mission to destroy the notion of the starving artist. Born famous in 2022 + launched at SXSW in partnership with Known Gallery, Dapper Labs and Twitter + featuring art by BANKSY + SABER, Daniel Russo, Chata, Blotto, Slick, Reyes, Freedom, Push, Willie T and more!

Headquartered in the beautiful hills of Laguna, CA, we’re a group of counterculture art lovers who are committed to turning the NFT art world upside-down. We are curious, humble, scrappy, and creative and just as committed to re-defining work culture as we are the art world.


INCLUSIVITY

We make hiring decisions based on your experience, skills and passion. If you’re stoked to apply and need reasonable adjustments or would like to note which pronouns you use at any point in the application or interview process, please let us know. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran, or disability status. Apply for this job