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Corporate Communications Specialist

Job title: Corporate Communications Specialist
Contract type: Freelance
Location: Atlanta, GA
Discipline:
Remote: No
Reference: 402964
Contact name: Christine Lyle
Job Published: January 01, 1970

Job description

Corporate Communications Specialist

 

Corporate Communications Specialist Overview:

The Specialist will be part of the Corporate Communications team and responsible for proactive, reactive and supporting PR tasks, with a particular focus on digitalization in the business. Primary channels are earned and owned media, with an emphasis on media strategy, tactics and reporting.

Corporate Communications Specialist Responsibilities:

  •  Support and ultimately manage PR for the client’s digitalization initiatives
  • Annual and quarterly PR strategies to promote the client‘s Digital and broader digitalization across the business
  • Execute said strategies in terms of story mining, asset and content development, pitching and story placement
  • Maintain regular update meetings with project owners and digital leadership
  • Lead development and tracking of new media and new audience strategies for the team
  • Support PR initiatives within Corporate Communications for other areas of the business
  • Drafting strategies and identifying media
  • Tracking and helping respond to media inquiries
  • Arranging and facilitating media interviews and tours
  • Preparing coverage reports
  • Help coordinate media initiatives with Product and Experiential PR
  • Help prepare media events and executive interviews
  • Write and edit frequent communications including articles, press releases, speeches, fact sheets, etc.
  • Collaborate with team to identify Corporate story opportunities. Find and pitch appropriate media targets, manage story development in direct contact with media from beginning through publishing
  • Create, update and maintain Corporate Communications log of coverage via daily media monitoring
  • Update and curate media lists to maintain connections with established outlets and expand the reach of the Corporate Communications team to new media

Corporate Communications Specialist Qualifications:

  • Bachelor's Degree or higher in Communications (Journalism, Public Relations or related field), or equivalent background in related field of study
  • Significant experience in communications/public relations/media relations - background in working journalism is a bonus
  • Proven ability to develop and manage content
  • Proven writing skills (articles, press releases, speeches, fact sheets, etc.)
  • Media relations experience
  • Knowledge of AP style
  • Strong presentation skills and ability to communicate in a concise manner
  • Ability to work in a matrixed organization with employees of all levels and senior management, as well as with vendors
  • High degree of PC literacy; MS Office, PowerPoint, Excel, etc.
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