The Online Video Content Manager will be responsible for the coordination of the publishing, optimization and tracking of online video content used across web sites, external properties including YouTube and advertising campaigns. The role will require collaboration across the marketing organization to develop best practices around using video to drive customer acquisition and pipeline. The role sits within the Creative Services Studios team and will report to the Marketing Director for Video Strategy.
Work with the Marketing Director for Video Strategy to optimize content metadata for discovery on video experiences, YouTube and other external properties
Coordinate between the marketing and web development teams to distribute video content produced for use at events and on our website.
Collaborate across business units to manage and curate our corporate YouTube channels
Collaborate with the Creative Services teams UX and Development teams to properly tag & ID content for distribution across properties
Leverage YouTube best practices to optimize videos with custom call to drive prospects and customers back to offers
Use measurement tools to make recommendations to insure that content is continually optimized to increase engagement
Coordinate content sharing across the organization, to insure that the latest content is shared with customer facing sales teams
Research and experiment with new tools for sharing and optimizing video content to maximize exposure of video content to new customers and prospects
2-4 years experience managing and publishing content for a large web site
Expertise with content organization and management using publishing tools as well as Excel or Google sheets.
Experience using YouTube to upload and share video content on YouTube and other social networks such as Facebook or Twitter
Familiarity with popular digital media formats such as MOVs, MP4s, and MP3s
Experience building custom reports and dashboards for executive review
Build custom reports and dashboards and sharing content across our corporate social network
Some experience managing social network accounts for organizations, for instance Facebook, Twitter, or LinkedIn.
A strong interest in telling or learning to tell stories with digital videos
Experience and working knowledge of word processing tools such as Word or Google docs
Strong presentation and verbal communication skills.
Strong written communication and listening skills.
Detail oriented with excellent organizational and planning skills
Proactive and open to taking on a variety of different types of tasks
General business skills and knowledge a plus.