Our client is a well-known shoe brand seeking a talented CRM Analyst to join their team.
CRM Manager Overview:
As a CRM Manager, you will own the strategic vision and day-to-day operation of our client’s CRM and marketing automation platform. As a core member of the marketing team, you will leverage your CRM and marketing automation-specific experience to drive B2C and B2B lead generation, user engagement, revenue growth and customer retention through email, SMS, and loyalty channels.
CRM Manager Responsibilities:
- Manage day-to-day email operations with Email Service Provider (ESP), various other technology partners and internal cross-functional teams (marketing, creative).
- Formulate innovative CRM strategies based on customer insights that create unique customer experiences
- Develop and implement programs for customer on-boarding, lifecycle management, and retention
- Develop and implement a Loyalty Program within the lifecycle management of highly engaged customers to further drive retention, increased purchase frequency, cross category purchases, IPT and ROI
- Develop a Customer Feedback Program, providing insights to cross-functional partners
- Complete analysis/consolidating of CRM campaigns using control techniques and corporate reporting tools to measure success/ROI
Customer Relationship Marketing (CRM) Manager Qualifications:
- Bachelor’s degree with 3 - 5 years of experience producing cross-channel campaigns using marketing automation platforms
- Strong experience in CRM and Consumer Analytics with a proven track record of driving CRM strategy and implementing effective omni-channel communications
- Experience with the marketing automation / CRM tools: Braze, SFMC/ExactTarget, Adobe/Marketo, Salesforce Marketing Cloud, CheetahMail, Dotdigital, Selligent, Hubspot, etc.
- Dedicated to staying up to date on CRM and email best practices, industry insights, and SaaS tools
- Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, CAN-SPAM regulations, email deployment platforms, and ESPs
- HTML/CSS knowledge and prior email coding experience is a plus
- Analytical thinking with a familiarity in CRM or lifecycle goal setting, KPI development, and overall program measurement