CRM Manager-Fashion

Job title: CRM Manager-Fashion
Contract type: Full-time
Location: Los Angeles
Discipline: Data
Remote: No
Reference: 417989
Contact name: Cristina Sparkman
Job Published: January 01, 1970

Job description

Luxury fashion brand is looking for a CRM Specialist/Manager to join a growing team. This individual should be highly entrepreneurial and be able to collaborate and thrive in a fast paced, dynamic environment. The CRM Specialist/Manager will be responsible for developing, executing and analyzing email and mobile campaigns to support overall business growth.


The CRM specialist/Manager will report into the SVP of Merchandising, Ecommerce and Retail and will collaborate very closely across functions.


Responsibilities Include:

  • Drive CRM marketing, owning email campaign creation and execution.
  • Develop and drive strategy and creation of mobile push campaigns for existing and new customers.
  • Develop creative briefs based on strategy objectives, target audiences, and product positioning.
  • Coordinate and collaborate with Ecommerce, Merchandising and Marketing to gather necessary assets for email and mobile campaigns.
  • Build a deep understanding of customer lifecycle needs and generate bold and creative ideas to increase engagement and conversion.
  • Develop and manage weekly, monthly ad hoc reports that highlight key insights and strategic findings.
  • Understand and ensure email & mobile push best practices are maintained.
  • Communicate and document project status and strategic recommendations.
  • Collaborate with outside partners on growing email list.
  • Responsible for list segmentation and set up A/B testing process to optimize for the right message, to the right user, at the right time to drive conversion.



  • You have 5+ years of experience in email marketing.
  • Highly motivated, energetic, result-driven individual.
  • Expertise in CRM software Klaviyo
  • Strong analytical and conceptual skills.
  • Ability to partner and influence.
  • Superior written and verbal communication skills.
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