Customer Relationship Marketing (CRM) Manager

Job title: Customer Relationship Marketing (CRM) Manager
Contract type: Full-time
Location: Los Angeles
Discipline: Beauty
Remote: No
Reference: 416875
Contact name: Shelby Glass
Job Published: January 01, 1970

Job description

Client Overview:

Our client is an iconic beauty brand creating the latest must-haves for every beauty enthusiast. Their innovative, on-trend, and high-quality products inspire you to feel your most confident every day.


CRM Manager Overview:

As a Customer Relationship Marketing (CRM) Manager, you will own the strategic vision and day-to-day operation of our client’s CRM and marketing automation platform. As a core member of the marketing team, you will leverage your CRM and marketing automation-specific experience to drive B2C and B2B lead generation, user engagement, revenue growth and customer retention through email, SMS, and loyalty channels.


CRM Manager Responsibilities:

  • Manage day-to-day email operations with Email Service Provider (ESP), various other technology partners and internal cross-functional teams (marketing, creative).
  • Formulate innovative CRM strategies based on customer insights that create unique customer experiences
  • Develop and implement programs for customer on-boarding, lifecycle management, and retention
  • Develop and implement a Loyalty Program within the lifecycle management of highly engaged customers to further drive retention, increased purchase frequency, cross category purchases, IPT and ROI
  • Develop a Customer Feedback Program, providing insights to cross-functional partners
  • Complete analysis/consolidating of CRM campaigns using control techniques and corporate reporting tools to measure success/ROI


CRM Manager Qualifications:

  • Bachelor’s degree with 3 - 5 years of experience producing cross-channel campaigns using marketing automation platforms
  • Strong experience in CRM and Consumer Analytics with a proven track record of driving CRM strategy and implementing effective omni-channel communications
  • Experience with the marketing automation / CRM tools: Braze, SFMC/ExactTarget, Adobe/Marketo, Salesforce Marketing Cloud, CheetahMail, Dotdigital, Selligent, Hubspot, etc.
  • Dedicated to staying up to date on CRM and email best practices, industry insights, and SaaS tools
  • Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability, CAN-SPAM regulations, email deployment platforms, and ESPs
  • HTML/CSS knowledge and prior email coding experience is a plus
  • Analytical thinking with a familiarity in CRM or lifecycle goal setting, KPI development, and overall program measurement
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