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Digital GTM Specialist - REMOTE

Job title: Digital GTM Specialist - REMOTE
Contract type: Freelance
Location: San Francisco, CA
Discipline: Fashion
Remote: Yes
Reference: 402905
Contact name: Makena Neuhoff
Job Published: January 01, 1970

Job description

Digital GTM Specialist

Client Overview:

Our client is a renowned clothing company located in the Bay Area. 

Digital Google Tag Manager (GTM) Specialist Overview:

As a Digital Google Tag Manager (GTM) Specialist, you will be the go-to person for all Google Tag Manager operations. You will turn insights into action and help teams make data-backed decisions.

Digital Google Tag Manager (GTM) Specialist Responsibilities:

  • Manage Google Tags (GTM) for web properties by overseeing implementation, coding and testing, and conducting ongoing maintenance
  • Audit and clean up existing GTM tags
  • Work with the business team to understand metrics and help with supporting segmentation
  • Manage operations and governance of Google Analytics
  • Manage permissions for tag and digital analytics tools
  • Participate in continuous professional development to provide the best options to optimize and streamline the utilization of Google Analytics

Digital Google Tag Manager (GTM) Specialist Key Qualifications:

  • Bachelor’s Degree in Marketing, Business, Data Analytics, or other related study
  • 2 or more years of digital media experience
  • Experience working in or supporting analytics for digital media, with working knowledge of Google Analytics / Ads / Campaign Manager
  • Hands-on experience with DoubleClick Campaign Manager (including implementation of floodlight tags) and other tagging tools a plus
  • Working knowledge of SQL a plus
  • Proficiency in Google Analytics and Google Tag Manager

Understanding of digital media as it relates to measurement and tracking

Expired job