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Digital Manager, Ad Ops

Job title: Digital Manager, Ad Ops
Contract type: Full-time
Location: New York
Discipline:
Remote: No
Reference: 415161
Contact name: Lisa Wagner
Job Published: January 01, 1970

Job description

Digital Manager, ad ops

A leading independent global services media agency is looking for a Digital Manager to join their team. This agency is a leader with unsurpassed knowledge of the Financial Services sector. They pride themselves with unparalleled reach in the financial industry and B2B2C marketplace knowledge. Their people, and their knowledge, are at the forefront of everything they do, and they are the ones driving the expertise, technology, capability, and innovative, highly strategic solutions on behalf of their 60+ global financial service clients.

They are seeking a highly strategic, enthusiastic, driven, and talented individual to become an integral part of their digital team and digital manager ad ops for several of our B2B focused Financial Services clients.

Digital Manager Overview & responsibilities

The manager will be responsible for campaign management, quality assurance, and campaign delivery. You will work with both internal teams and clients to ensure campaign objectives are met.

• Manage trafficking of all placements in the ad serving platform and confirm launch success

• Liaise with clients and external agencies to ensure campaign set up and tracking are implemented following the correct procedures

• Create, advise and overlook tagging structure. Issue and QA floodlights for site tagging.

• Audience creation in Campaign Manager (ad server level)

• Manage daily campaign maintenance, including internal questions regarding tracking and status of various campaigns

• Manage and issue campaign performance reports and share results across teams to ensure progress

• Provide analytics-based strategic insights and direction to aid in the development of media & communications initiatives

• Maintain Ad Ops processes and best practices

Digital Manager Required Skills

• Bachelor’s degree, preferably with a concentration in advertising, marketing, economics, finance, computer science, mathematics or engineering

• 3.5+ years digital experience at an agency working within ad operations

• Adept at Double Click Campaign Manager (DCM)

Digital Manager Preferred Skills

• Site tagging/GTM experience

• Google Analytics / Adobe or another site level analytics tool

• Data visualization: Data Studio/Datorama/Tableau

• Experience with DSPs: Appnexus, Tradedesk, Mediamath, etc.

• Understanding of any 3rd party vendor integrations Viewability/Brand safety, brand lift integrations or DMP tagging

• Financial Services experience

Salary: $100,000

Remote Available

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