Job description
Client Overview:
Our client.is a design and manufacturing firm headquartered in San Francisco Bay Area, with regional offices in Pasadena, Hong Kong and Mainland China. As a home accessories lifestyle brand, they understand better living starts at home.
Responsibilities:
- Conduct research on trends to make forecasts related to the Home and Kitchen segment
- Drive and accelerate business growth through digital marketing initiatives by working cross-functionally with business, production, and creative teams
- Develop and execute influencer marketing strategies and creative campaigns
- Design, develop, and execute digital marketing campaigns across channels including email, paid & organic social, SEM/display
- Plan and implement the Company’s social media strategy to increase brand awareness
- Work closely with creative teams to create unique, eye-catching assets to be utilized across campaigns
- Employ storytelling capabilities to create an engaging, relatable, and authentic brand voice
- Develop regular output of content using target keywords to improve search rankings
- Conduct ongoing testing and analysis on all campaigns, make informed decisions that optimize performance
- Manage day-to-day operations that adhere to long- and short-term goals
Requirements:
- Bachelor’s Degree preferred
- 3+ years in the digital marketing space
- 3+ years of paid & organic social management experience
- Informed about SEO best practices
- Microsoft Office & Adobe Creative Suite proficiency
- Strong understanding of content calendars and scheduling
- Attention to detail and strong communication skills (both written and verbal)
- Strong ability to analyze key trends in the Home and Kitchen space
- Media savviness to identify patterns in media coverage and social media channels (Instagram, Facebook, TikTok)
- Strong analytical and critical thinking
- Creativity to think outside of the box and identify partnerships that allow the Company to tap into new opportunities or white space in the Home and Kitchen category
- Strong team player who is willing to wear different hats. No egos please!
This is a full-time direct hire, open to remote options (PST preferred)
Expired job